Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

27 reviews

37% positive

  • 10 positive reviews
  • 9 neutral reviews
  • 8 negative reviews
Write a review
MAHARI 12 days ago

You can't do anything with this stupid theme. Save your time and get something else. The smallest change you're trying to do has to be customized by an expert. Waste of time.

Reply from Shopify 5 days ago

We appreciate the feedback you've provided for the Dawn theme and thank you for sharing this with us here. If there are unsupported customizations you'd like to see implemented, our Support team can log feature requests with our theme development team. Please feel free to let us know which features you'd like to see implemented by contacting us here: https://bit.ly/2AWw5VA

Sugar Art 12 days ago

When Sugar Art Canada was founded almost same time Shopify was, they tried different Themes including most expensive Themes available, we tried to use this new Theme now and found this is most clean and best performing theme we ever tried on the www.sugar-art.ca Thank you Shopify!

Reply from Shopify 5 days ago

Thank you for this feedback! I can see you've done a great job using the various sections and features that Dawn offers. For more tips and tricks on using this theme, check out this guide from our Help Center (https://bit.ly/3zUIh1N)

VACATIME 12 days ago

We moved to this theme a few days ago. It is so far so good in general. But we found some issues as well. The "add to cart" button does not work at the theme for mobile. I wonder if the theme author can help me with that?

Reply from Shopify 5 days ago

Glad to hear your experience with Dawn has been generally positive, and thanks for letting us know about the issue with your cart button. Feel free to open a ticket (https://bit.ly/2AWw5VA) and our Theme Support team will be able to take a closer look. If you use any apps that modify the product page or cart experience, the app developer may have instructions to update the app to work with Dawn.

kosysheep.com Oct 08, 2021

We love the template style, modern and efficient and we decided to go for it. We went live yesterday, unfortunately we are having trouble with all pages in the main menu and footer, they are not displaying when selected. Social media icons are not showing although selected and impossible to connect the Instagram banner to the website. Still no feedback from Shopify support, maybe you can help?

Reply from Shopify Oct 11, 2021

Thank you for sharing your feedback with us here and with our support team. You should hear back from them as soon as a member of support has had a chance to review these issues. If page content isn't displaying, it is possible that one of the sections may have been hidden. This can be double checked in the Theme Editor and more information on this can be found here: https://bit.ly/3Dml1Mr.

This theme is supported by Shopify

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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Mobile preview for Dawn in the "Vintage" style

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