Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Cross-selling
  • Recommended products
  • Blogs
  • Promo banners
  • FAQ page
  • Product reviews

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Sticky header
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Cross-selling
  • Recommended products
  • Blogs
  • Promo banners
  • FAQ page
  • Product reviews

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Sticky header
  • Recommended products

12 reviews

25% positive

  • 3 positive reviews
  • 3 neutral reviews
  • 6 negative reviews
Write a review
Kewlus 9 days ago

I really like this theme. The only request I have - can you make it so I can change the shopping cart icon to the standard cart icon rather than the bag?

Reply from Shopify 3 days ago

Hi there! Thanks for the good idea. 🛒 We'll definitely consider it.

Ria Rain Designs 9 days ago

Pretty decent theme. Speed went down a ton down to 7 though so not impressed at all about that part. Store was faster before adding this new theme. Secondly, it would've been great to have quick add and an option for sticky add to cart. Not sure if ill keep this theme due to speed issue.

Reply from Shopify 3 days ago

Hi there! Thanks for the note. 👍 Dawn is our fastest free theme to date. If you get in touch with Theme Support, they can help point out why you're seeing a speed drop and recommend optimizations.

WiremanHQ 12 days ago

A good theme with some great features (the best being the collage feature) that makes it really easy for a customer to either buy the product with a single click or quickly go to similar products. The limitation is there is no ability to have videos play without clicking and there is limited capability to increase font size. Which is a real problem if you have an older audience.

Reply from Shopify 3 days ago

Hi there! Thanks for the note. We opted to require a click to play videos to align with best practices around accessibility. I'm also happy to share we're currently exploring adding more flexibility around font sizes. Stay tuned!

Addchic 13 days ago

You guys out did your self this theme is so beautiful and well design. i see you guys toke all the bad review from the other free theme and improve this theme. when i first saw it i was going to buy and realize it's free, great job guys well done.

Reply from Shopify 3 days ago

We're glad you like it! We'll be shipping updates frequently over the next few weeks. Stay tuned!

This theme is supported by Shopify

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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