Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

37 reviews

35% positive

  • 13 positive reviews
  • 12 neutral reviews
  • 12 negative reviews
Write a review
Kuschies Nov 02, 2021

Hi, I am having problem with this theme, when a customer tries to create an account it show an error and cannot create it.

Reply from Shopify Nov 15, 2021

Hey there, thank you for reviewing Dawn! If you are using any apps that affect customer accounts, you may need to contact the app developer via the Apps page or the App Store listing. Otherwise please feel free to report this to our support team for a closer look here: https://bit.ly/2AWw5VA

Dewy Flowers Oct 31, 2021

Purposefully added blocks preventing people from using this theme for free.

Reply from Shopify Nov 09, 2021

Hi there, thank you for taking the time to write your review and provide your feedback. Dawn is a free theme and can be installed directly via the Shopify Theme Store, or by pressing the "Explore free themes" button in Online Store > Themes. If you are experiencing issues adding Dawn to your online store, please feel free to contact our support team for assistance here: https://bit.ly/2AWw5VA.

Casey K Headquarters Oct 25, 2021

Built client store with this. They do painting tutorials. When you click on a painting that is more of a portrait/vertical one than a square one the product description is a deal killer. :/ Otherwise decent for a free theme.

Reply from Shopify Oct 29, 2021

This is great feedback, thank you for commenting. We are always looking for ways to improve Dawn, and we'd love to take a closer look at the issue to look for potential solutions. You can contact Support with any examples here (https://bit.ly/2AWw5VA) and we'll be happy to investigate.

Garden Tool Company Oct 21, 2021

I've been quite excited that 2.0 themes were coming out for some time now. I understand why they did some of the things they did, but the lack of control/customization is inadequate. The color control is a bit confusing (Inverse color...inverse of what color?) We've been using Debut theme and I thought the load speed was great on it, but Dawn is even better...lighthouse results are great also.

Reply from Shopify Sep 13, 2021

Hi there! Thanks for the note. 👍We're always looking to improve and color settings is an area where we will layer more flexibility shortly. Meanwhile, here's a quick tip: Most sections, including the footer, let you change their color scheme based on the colors you assigned in Themes Settings. Simply open your footer settings and swap between different color options. 🎨 Hope this helps!

This theme is supported by Shopify

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Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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