Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

38 reviews

37% positive

  • 14 positive reviews
  • 12 neutral reviews
  • 12 negative reviews
Write a review
Dress365days 1 day ago

This is something great work done by shopify team and I thoroughly enjoyed using the Dawn theme. It is highly customisable, at the same time quick to use .

Art Therapy Online Courses 12 days ago

I've been using the new theme Dawn now for a few weeks and I'm very impressed, I'm now able to customise my products, homepage and more and love the feel of it, very clean and modern, so thank you very much, an excellent addition and very useable. Best wishes, Richard.

Reply from Shopify 12 days ago

Hello, thank you for this great review. It sounds like you are making good use of the Dawn theme and its features. Now that you've mastered Dawn, you can take Online Store 2.0 a step even further by learning about Metafields and Dynamic Sources: https://bit.ly/3nR3Bml

icoshirt 14 days ago

lorem ipsum. feel free to remove my comment. thanks. sorry

Reply from Shopify 12 days ago

Hi there! While we can't remove comments, we appreciate your interest in the Dawn theme. If you need any assistance, or have any feedback, please feel free to open a ticket with our support team here: https://bit.ly/2AWw5VA

BuyExcelTemplates.com Nov 21, 2021

The Dawn theme is faster then my previous Shopify Minimal theme, however, the Dawn theme doesn't have lots of built in customizations so its a good theme if you know your way around coding. Will continue to compare with some paid themes to see if its the right theme long term. BuyExcelTemplates.com

Reply from Shopify 12 days ago

Hi, thanks for reviewing Dawn. It is great to hear that your store is loading faster now. Part of what makes Dawn so fast is the removal of resource-heavy sections that aren't known to increase conversions like the slideshow, but new features such as Metafields and Collection Filtering offset this well. You can learn all about Dawn's features here: https://bit.ly/3zUIh1N

This theme is supported by Shopify

Have a question about this theme?

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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Mobile preview for Dawn in the "Vintage" style

Quick setup

Simple theme