Effortless

A quick-start premium theme with an effortless shopping experience.

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Countdown timer
  • Color swatches
  • Quick view
  • Stock counter

See all features here

$180 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Countdown timer
  • Color swatches
  • Quick view
  • Stock counter

See all features here

Theme highlights

Quick-Launch Effortless Theme

Build, launch & scale with a quick-start premium theme for OS 2.0 with features to increase traffic, sales & sell more online with Shopify.

Increase Traffic and Sales

Optimized for discoverability, responsive design for all devices & powerful conversion enhancing features with an effortless user experience

Sell More Online with Rewards

Get more sales with incentives for customers who actively promote & refer others to your brand ranging from store credit, discounts to swag.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Effortless comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Effortless comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

2 reviews

0% positive

  • 0 positive reviews
  • 1 neutral reviews
  • 1 negative reviews
Write a review
Fashionstunts Jan 01, 2023

Update: MPSs CEO contacted me directly and was eager to solve or lose money if needed in the interest of the customer. I like his attitude. I've given them my issue list and they seem eager to adapt to it. Therefor Im now neutral. Review from 31-12-2022 Many bugs. Not language compatible as you'd expect. Not customizable enough. Very quickly becomes slow.

Reply from MPS Jan 01, 2023

Thank you so much for your feedback. Please reach out to our theme support team at support@marketplacesolutions.ca and we will gladly assist you, address any concerns and answer any questions that you may have, we are here to help. We have a significant update being released on Jan 3 and we will be happy to provide you with a free update at no additional cost. I hope this was helpful, thank you.

fingen Dec 28, 2022

This theme is the opposite of "Effortless" to work with. Initially, I tried the free themes. They have their limitations, of course, because they're free. But if you pay $180 for a theme, it should be "Effortless" to use and customize. This theme is not. Buy a different theme.

Reply from MPS Dec 29, 2022

Hi Fingen, thank you so much for your feedback. We noticed that you had been using this theme for less than 24 hours before providing your review. Please feel free to reach out to our theme support team at support@marketplacesolutions.ca and we will gladly assist you and answer any questions you may have. Thank you for choosing the Effortless theme for Shopify and we hope to hear from you soon.

This theme is supported by MPS

Have a question about this theme?

Release notes

Version 2.4.1 - February 8, 2023

Theme 2.4.1

Changed

  • Removed the Points column,Work boxes,Redeem points,Referral banner,Reward club form, Refer a friend section;
  • Updated Promotion Grid section;
  • Removed ‘Privacy’, ‘shipping’, ‘terms’ ‘refer-a-friend’ and ‘referral’ page templates;
  • Removed social media placeholders;
  • Removed unexisting product settings;
  • Moved badge settings under Color settings;
  • Updated section name case;

Fixes and other improvements

  • Fixed the add to cart button text;
  • Fixed complementary product block;
  • Fixed blog list image not showingissue;
  • Fixed the Product Recommendation Section - images were not displayed;
  • Selected variant not retained on page reload;
  • Fixed 'Hide thumbnails' settings doesn't work issue on Featured Product section;
  • Fixed cart bubble not updating issue;
  • Fixed the issue that filters on collection pages make the images dissapear;
  • Variant changing doesn’t work on featured product, product, and quickview;
  • Fixed quantity selector on +/- click in the featured product section;
  • Changed the text "Add to cart" to "Quick view" in recently view section on product page and provide the customizable field in general settings;
  • Fixed the issue regarding slider dots color in the logo list section on the landing page;
  • Fixed the variant price selected issue on reload;
  • Fixed the dots color in the review section;
  • Fixed Promotion grid width option selection;
  • Fixed Featured Product section errors;

Version 2.4.0 - January 5, 2023

Add

  • Added complementary recommendations feature
  • Added focal point support to images;
  • Added missing tooltips;

Changed

  • Updated color settings;

Fixes and other improvements

  • Fixed newsletter popup;

Version 2.3.0 - January 5, 2023

We’ve added new features to improve user experience and fixed missing languages and some crucial and minor bugs.

Add

  • Added ajax loading in collection pages;
  • Added tooltips to header and footer icons;
  • Added breadcrumb functionality;
  • Added Back to Top button;
  • Added Customizable Contact Form;
  • Added Stock Counter;
  • Added option to set font color on slideshow;
  • Added option to show thumbnails below the media;

Changed

  • Changed the footer settings in settings_data.json;
  • Option to customise “share this product” text;
  • Hide “upsell products” in the drawers when there’re no products selected;
  • Hide product in the image with text section when there’re no products selected;
  • Updated terms of use link;
  • Removed outline on focus;

Fixes and other improvements

  • Fixed the carousel on the product page;
  • Fixed collection page that is sometimes not displaying any products;
  • Fixed product page image ratio to adapt to the image instead of fixed height;
  • Fixed the issue that product images don't update when clicking on the color swatch on the product pages and the Quickview drawers;
  • Fixed ‘‘Shop this look’ block;
  • Fixed slideshow height issue;
  • Fixed heading font family;

Stores using Effortless

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.