$360 USD
- 88% (77)
Effortless
Unlimited free trial. Pay if you publish.
- Reviews (27)
- 26% positive
- Developer
- BlueCap Commerce
Release notes
Last updated Feb 10, 2025
•
Version 4.0.3
Theme highlights
Quick-Launch Effortless Theme
Build, launch & scale with a quick-start premium theme for OS 2.0 with features to increase traffic, sales & sell more online with Shopify.
Increase Traffic and Sales
Optimized for discoverability, responsive design for all devices & powerful conversion enhancing features with an effortless user experience
Sell More Online Effortlessly
Timeless, well-made essentials that redefine the meaning of effortless style that includes a simple, clean, and easy to navigate experience.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Quick setup: Theme setup steps are minimal to allow for quick launch
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
27 reviews
The Rusted Bumble Bee
Mar 3, 2025
Had issues from day one. I've given up trying to contact customer support as I have yet to receive a reply. A massive waste of money
Biohackers Den
Sep 20, 2024
Want a refund as its caused me so many problems since inception and The WORST EVER software app with no support whatsoever
Hi Biohackers Den, We apologize for the delay in response. We are going through a process of change management. Sounds like a lame excuse, but it's all we got. However, in the mean time, please feel free to reach out to us via our temporary support email: mps.selena@gmail.com I've love to get our devs working on your issue asap. Thanks for considering and understanding.
GRAPHITEE
Aug 25, 2024
Horrible customer support if it even exists, I sent emails for the last week, and I am still waiting for a response. The theme has bugs and poor visual stability. It is a complete waste of money, Shopify should remove this theme ASAP.
Hi Graphitee... Support exist. We were just buried in a pile of code. I was finally able to dig myself out of the hole and reply to your email. The whole former management issue dug pit that was hard to get out of. Thankfully I'm here now, under new management and ready to serve. Here's our temporary support email: mps.selena@gmail.com Feel free to reach out.
GuardAngel
Aug 17, 2024
Has potential and quite like the theme, but sadly the support is useless and you can get a much better theme than this. Buggy and unfinished, should be removed from shopify theme store. Support does not reply at all, do not waste your money :(
This theme is supported by BlueCap Commerce
About
- 51 King St, Unit 1-2, Barrie, ON, L4N 6B5, CA
- mps.selena@gmail.com
Release notes
Version 4.0.3 February 10, 2025
Effortless - Version 4.0.3 Release Notes
What’s New?
This update makes your Shopify store even better with bug fixes.
New Features
None in this release
Bug Fixes
Better Fonts: Fixed an issue where the theme was using an old, outdated font. Now, it has a modern, easy-to-read font that works well on all devices.
Product Description Tabs: Fixed a problem that limited the number of tabs in product descriptions. Now, you can add as many as you need.
Version 4.0.0 July 5, 2023
Add
- Added option to show the saved amount on the price tag;
- Added a new section Comparison table;
- Added option to use product variant images as color swatches;
- Added option to show 2 products in a row on mobile to the collection template;
- Added background opacity option to the Slider section;
- Added option to have adaptive height depending on the image size to the Slider section;
- Added option to change dot color to the Slider section;
- Added option to change the text color to the Cart drawer;
- Added a width customization option to the banner image to the Blog template;
- Added an option to set the Slider section heading as h1;
- Added option to edit the icon of the Size chart ;
- Added image rollover option;
- Added option to not auto select image(the image of the first variant) to the Product information section and Featured product section;
- Add a new feature to set up different size charts for different products;
- Added preorder feature;
- Add zoom in feature to the Product Information section/Featured product section;
- Added Buy button color settings to the Product Information section/Featured product section;
- Added an option to show language/currency selector on mobile to the Header section;
- Added 3 new Swatch variant picker styles to color swatches;
- Added an option to show color swatches on mobile;
- Added option to disable animation;
- Display price range on the product cards;
- Added selling plans text on the Cart drawer section, the cart page, customer page;
- Added the Custom liquid block to the Image with text, Featured product, Main product, and Rich text sections;
- Added more icon options to the Image with text section;
- Added product gallery to the Quick View drawer;
- Added discount support;
- Added gift card field options;
- Added missing alt to the img tags;
Changed
- Updated Reviews section to show 2 products in a row on mobile;
- Removed letter break configuration;
- Updated setting labels;
- Updated the style of the popup;
- Changed placeholder of the sections;
- Updated Product tabs section;
Fixes and other improvements
- Fixed the issue that the Reviews section layout appears broken while the page is loading;
- Fixed the issue that the search icon missing on mobile;
- Fixed the pickup popup issue on the Quickview drawer;
- Fixed the View All button url configuration not working on the Collection list;
- Fixed the issue that the product page not working when there're special characters on product option values;
- Fixed the search icon color not changing on the mobile issue;
- Fixed logo size issue on Password template;
- Fixed the issue that You may also like images are not loaded;
- Fixed the issue that the main menu not working when there're sub-menus;
- Fixed letter Product card - word split up;
- Fixed the issue that the color swatches not working when the option name 'color' is translated to other languages;
- Fixed the style of the additional checkout buttons on the cart page
- Fixed the issue that the Enable section borders option not working on the Text columns with images;
- Fixed the image ratio issue on the Recently viewed section;
- Fixed the issue that no media shows on the product page if the product doesn't have image media;
- Fixed the issue that the Quick View button doesn't disappear after hovering removed;
- Fixed the bug on the collection pages;
- Fixed Password page missing shop.password_message issue;
- Fixed the issue of the Country and language selectors;
- Fixed the issue that the mobile header has menu overlap issues when a larger menu is selected;
- Fixed the issue of the inconsistent social icon colors;
- Fixed the styling issue when clicking on ‘View store information;
- Fixed the issues on product media;
- Fixed collection list button url issue;
- Fixed the social icons color issue on the Social icons section;
- Fixed the issue of the "Powered by Shopify" text not editable;
- Optimized the accessibility;
- Fixed the issue with attempting to add exceeding quantity to cart;
- Fixed the issue of the Shop the look section;
Version 3.2.0 April 20, 2023
Add
- Added text color option in Announcement bar section;
- Added predictive search when the search bar is left;
- Added missing language translate in quickview;
- Added translation on Predictive search;
- Added search icon to mobile header;
Changed
- Removed the break word rule on cards;
- Changed the Buy It Now button style on Featured product section;
- Changed the layout of the password template;
Fixes and other improvements
- Fixed the issue with the sliders;
- Fixed product cart style issue on search result page;
- Fixed the issue that the currency selector has background when it's blank;
- Fixed the bug that when left click at any section of the website, the page scrolls up;
- Fixed the bug that the checkout is not working when the Drawer product section is hidden;
- Fixed the bug on Contact us form;
- Fixed bug caused by disabled newsletter popup;
- Fixed quantity selector not working properly issue on product page and cart drawer;
- Fixed the issue that when there're multiple Image with text sections the text remains white;
- Fixed language issues on cart page and cart drawer;
- Color swatch(the color/image setting) not working properly on collection page;
- Infinite scroll not working after reorder the page;
- Wrong money format on cart drawer;
- Custom section not showing on password page;
- Fixed the images get cut issue on mobile ;
- Fixed bug in Featured product section;
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- High-volume stores: Designed for stores that process a large number of transactions in a given period
- Quick setup: Theme setup steps are minimal to allow for quick launch
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recently viewed
- Recommended products
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
27 reviews
The Rusted Bumble Bee
Mar 3, 2025
Had issues from day one. I've given up trying to contact customer support as I have yet to receive a reply. A massive waste of money
Biohackers Den
Sep 20, 2024
Want a refund as its caused me so many problems since inception and The WORST EVER software app with no support whatsoever
Hi Biohackers Den, We apologize for the delay in response. We are going through a process of change management. Sounds like a lame excuse, but it's all we got. However, in the mean time, please feel free to reach out to us via our temporary support email: mps.selena@gmail.com I've love to get our devs working on your issue asap. Thanks for considering and understanding.
GRAPHITEE
Aug 25, 2024
Horrible customer support if it even exists, I sent emails for the last week, and I am still waiting for a response. The theme has bugs and poor visual stability. It is a complete waste of money, Shopify should remove this theme ASAP.
Hi Graphitee... Support exist. We were just buried in a pile of code. I was finally able to dig myself out of the hole and reply to your email. The whole former management issue dug pit that was hard to get out of. Thankfully I'm here now, under new management and ready to serve. Here's our temporary support email: mps.selena@gmail.com Feel free to reach out.
GuardAngel
Aug 17, 2024
Has potential and quite like the theme, but sadly the support is useless and you can get a much better theme than this. Buggy and unfinished, should be removed from shopify theme store. Support does not reply at all, do not waste your money :(
This theme is supported by BlueCap Commerce
About
- 51 King St, Unit 1-2, Barrie, ON, L4N 6B5, CA
- mps.selena@gmail.com
Release notes
Version 4.0.3 February 10, 2025
Effortless - Version 4.0.3 Release Notes
What’s New?
This update makes your Shopify store even better with bug fixes.
New Features
None in this release
Bug Fixes
Better Fonts: Fixed an issue where the theme was using an old, outdated font. Now, it has a modern, easy-to-read font that works well on all devices.
Product Description Tabs: Fixed a problem that limited the number of tabs in product descriptions. Now, you can add as many as you need.
Version 4.0.0 July 5, 2023
Add
- Added option to show the saved amount on the price tag;
- Added a new section Comparison table;
- Added option to use product variant images as color swatches;
- Added option to show 2 products in a row on mobile to the collection template;
- Added background opacity option to the Slider section;
- Added option to have adaptive height depending on the image size to the Slider section;
- Added option to change dot color to the Slider section;
- Added option to change the text color to the Cart drawer;
- Added a width customization option to the banner image to the Blog template;
- Added an option to set the Slider section heading as h1;
- Added option to edit the icon of the Size chart ;
- Added image rollover option;
- Added option to not auto select image(the image of the first variant) to the Product information section and Featured product section;
- Add a new feature to set up different size charts for different products;
- Added preorder feature;
- Add zoom in feature to the Product Information section/Featured product section;
- Added Buy button color settings to the Product Information section/Featured product section;
- Added an option to show language/currency selector on mobile to the Header section;
- Added 3 new Swatch variant picker styles to color swatches;
- Added an option to show color swatches on mobile;
- Added option to disable animation;
- Display price range on the product cards;
- Added selling plans text on the Cart drawer section, the cart page, customer page;
- Added the Custom liquid block to the Image with text, Featured product, Main product, and Rich text sections;
- Added more icon options to the Image with text section;
- Added product gallery to the Quick View drawer;
- Added discount support;
- Added gift card field options;
- Added missing alt to the img tags;
Changed
- Updated Reviews section to show 2 products in a row on mobile;
- Removed letter break configuration;
- Updated setting labels;
- Updated the style of the popup;
- Changed placeholder of the sections;
- Updated Product tabs section;
Fixes and other improvements
- Fixed the issue that the Reviews section layout appears broken while the page is loading;
- Fixed the issue that the search icon missing on mobile;
- Fixed the pickup popup issue on the Quickview drawer;
- Fixed the View All button url configuration not working on the Collection list;
- Fixed the issue that the product page not working when there're special characters on product option values;
- Fixed the search icon color not changing on the mobile issue;
- Fixed logo size issue on Password template;
- Fixed the issue that You may also like images are not loaded;
- Fixed the issue that the main menu not working when there're sub-menus;
- Fixed letter Product card - word split up;
- Fixed the issue that the color swatches not working when the option name 'color' is translated to other languages;
- Fixed the style of the additional checkout buttons on the cart page
- Fixed the issue that the Enable section borders option not working on the Text columns with images;
- Fixed the image ratio issue on the Recently viewed section;
- Fixed the issue that no media shows on the product page if the product doesn't have image media;
- Fixed the issue that the Quick View button doesn't disappear after hovering removed;
- Fixed the bug on the collection pages;
- Fixed Password page missing shop.password_message issue;
- Fixed the issue of the Country and language selectors;
- Fixed the issue that the mobile header has menu overlap issues when a larger menu is selected;
- Fixed the issue of the inconsistent social icon colors;
- Fixed the styling issue when clicking on ‘View store information;
- Fixed the issues on product media;
- Fixed collection list button url issue;
- Fixed the social icons color issue on the Social icons section;
- Fixed the issue of the "Powered by Shopify" text not editable;
- Optimized the accessibility;
- Fixed the issue with attempting to add exceeding quantity to cart;
- Fixed the issue of the Shop the look section;
Version 3.2.0 April 20, 2023
Add
- Added text color option in Announcement bar section;
- Added predictive search when the search bar is left;
- Added missing language translate in quickview;
- Added translation on Predictive search;
- Added search icon to mobile header;
Changed
- Removed the break word rule on cards;
- Changed the Buy It Now button style on Featured product section;
- Changed the layout of the password template;
Fixes and other improvements
- Fixed the issue with the sliders;
- Fixed product cart style issue on search result page;
- Fixed the issue that the currency selector has background when it's blank;
- Fixed the bug that when left click at any section of the website, the page scrolls up;
- Fixed the bug that the checkout is not working when the Drawer product section is hidden;
- Fixed the bug on Contact us form;
- Fixed bug caused by disabled newsletter popup;
- Fixed quantity selector not working properly issue on product page and cart drawer;
- Fixed the issue that when there're multiple Image with text sections the text remains white;
- Fixed language issues on cart page and cart drawer;
- Color swatch(the color/image setting) not working properly on collection page;
- Infinite scroll not working after reorder the page;
- Wrong money format on cart drawer;
- Custom section not showing on password page;
- Fixed the images get cut issue on mobile ;
- Fixed bug in Featured product section;
Stores using Effortless
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $190 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
