Impulse

Flexible, fashionable, proven design with powerful promotions.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

$310 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

Theme highlights

Even more features with OS2.0

20+ sections now available everywhere, product sales points & metafields, multiple landing, product, and collection templates, and more.

Powerful promotions

Keep your customers shopping and maximize product awareness with our versatile custom promotion designer — now available on all templates.

Compete with the giants

Quick view, sales points, metafields, size & price sidebar filters, subcollections, engaging video, product page tabs, and a modern design.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • FAQ page
  • Product reviews
  • Trust badges

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Usage information
  • Animation

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Customizable contact form
  • Blogs
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • FAQ page
  • Product reviews
  • Trust badges

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Usage information
  • Animation

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

552 reviews

96% positive

  • 528 positive reviews
  • 9 neutral reviews
  • 15 negative reviews
Write a review
LILLY FINCH Feb 09, 2019

I ran into a problem and they helped me fix it. Love the navigation and way this theme is set up. Definitely worth it.

mzube Feb 08, 2019

I purchased Motion the 1st theme by Archetype which was amazing and I was so impressed had to get this theme and I will imagine when they build another theme I will also buy that too because I love these guys. So to the theme! Clean, innovative, stunning, professional and WOW! these guys have built another masterpiece!

Ayshaonline.com Feb 07, 2019

Best theme, it has all built in features u need to run an online store. Easy to work with and no need of paid apps. Customer support is great and you will get all help you need, Marcus is always helpful. Highly recommended!

360 Electrical Feb 05, 2019

Has a lot of good features built in.

This theme is supported by Archetype Themes

Have a question about this theme?

Stores using Impulse

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $310 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for High-volume stores

More themes by Archetype Themes

Streamline theme

The Core style of the Streamline theme
Mobile preview for Impulse in the "Core" style
Streamline $310 USD

High-volume stores, Quick setup, Visual storytelling

Expanse theme

The Classic style of the Expanse theme
Mobile preview for Impulse in the "Classic" style
Expanse $310 USD

Dropshippers, High-volume stores, Physical stores