Impulse

Flexible, fashionable, proven design with powerful promotions.

Great for

  • Arts and crafts, Clothing, Electronics, Food and drink, Health and beauty, Home and decor, Jewelry and accessories, Outdoor and garden
  • High-volume stores, Physical stores, Visual storytelling

$320 USD

Unlimited free trial. Pay if you publish.

Great for

  • Arts and crafts, Clothing, Electronics, Food and drink, Health and beauty, Home and decor, Jewelry and accessories, Outdoor and garden
  • High-volume stores, Physical stores, Visual storytelling

Theme highlights

Everything you need to succeed

20+ sections now available everywhere, product sales points & metafields, multiple landing, product, and collection templates, and more.

Powerful promotions

Keep your customers shopping and maximize product awareness with our versatile custom promotion designer — now available on all templates.

Compete with the giants

Quick view, sales points, metafields, size & price sidebar filters, subcollections, engaging video, product page tabs, and a modern design.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

724 reviews

95% positive

  • 691 positive reviews
  • 10 neutral reviews
  • 23 negative reviews
Write a review
Never Summer Snowboards 2 days ago

Super awesome theme. Lots of customization available. Even further customization within the sections. Easy to use and stunning to customers. Customer support is also a huge plus! Phoebe has helped me multiple times and always provided results when I ran into issues.

ChiaCups Studio 7 days ago

Great theme that has a lot of extras that can easily make your web shop look safe and easy to use. Support is very quick with replies if there is any technical issue.

Sports Zona 12 days ago

It is a great theme, it is very fast and improves the user experience. The technical support is always there to help you, I am very happy with them.

folkslikethem Jul 25, 2022

Great theme, great support. Super helpful and easy to work with. Theme looks great with our products.

This theme is supported by Archetype Themes

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Release notes

Version 6.1.0 - August 8, 2022

A summary of the changes included in this release:

Added

  • Adds 'fixed' and 'flexible' setting for product thumbnails.

Fixes and improvements

  • Improves parallax feature
  • Fixes issue with product recommendations displaying the wrong amount of products
  • Fixes issue where collection list limit can break when changing values
  • Improves logic for newsletter popup states

Version 6.0.1 - May 25, 2022

A summary of the changes included in this release:

Fixes and improvements

  • Fixes issue where size chart could disappear
  • Size chart will now follow store background color
  • Custom pre-order templates will now show the pre-order button as intended
  • Fixes issue where mega menu images do not show for international stores
  • Fixes issue for product videos buttons when button style is set to ‘angled’
  • Improves styling around empty product tabs

Version 6.0.0 - May 11, 2022

Welcome your customers into spring time shopping with our Spring 2022 theme releases. Discover our improved product pages, reimagined Popup Section, as well as a new Icon + Text section with 20+ bundled icons, that work together to enhance your store's purchasing experience.

Read all about what's included in our latest blog post!

Added

  • Adds a 'Text columns with icons' section

Changed

  • Size chart has been removed from the 'variant picker' block and added as it's own standalone block

Fixes and improvements

  • Adds support for block attributes
  • Improves design of newsletter popup and adds a reminder feature

Stores using Impulse

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $320 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.