Label

For contemporary creators with bold brands

Great for

  • Art and entertainment, Clothing and accessories
  • Large catalogs
  • Digital products, Physical stores, Visual storytelling

$250 USD

Unlimited free trial. Pay if you publish.

Great for

  • Art and entertainment, Clothing and accessories
  • Large catalogs
  • Digital products, Physical stores, Visual storytelling

Theme highlights

Stand out with audio and video

Easily set up a fully fledged audio player with a tracklist on your product page, or feature your product videos in a full width layout.

Integrate your products

Create lookbook and gallery pages. Show product image slideshows on grid items and feature complete-the-look upsell on product pages.

Highlight key information

Show key details including reviews and testimonials, location stock status and specification lists on your product pages.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Label comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Digital products
Supports the sale of non-physical products
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Event calendar
  • FAQ page
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Label comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Digital products
Supports the sale of non-physical products
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Event calendar
  • FAQ page
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

41 reviews

100% positive

  • 41 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Keyzen Aug 01, 2021

Gorgeous theme and layout. Super Visual and you can really make it attractive.

Adrian Bronson Jan 31, 2021

I had a couple of issues synchronizing the theme’s layout to the conception I had of my website, but the dev team took the time to help me solve these issues at no extra cost. Well done!

Sexy Baby Records Jan 16, 2021

it's been hard to find a theme for shopify for small indie labels... the creators have been super helpful with coding and figuring things out. highly recommended with great customer service.

Alex Rome Sound Nov 11, 2020

The dev creator reached out and was super helpful, assisted with a minor change request.

This theme is supported by Switch

Have a question about this theme?

Stores using Label

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Switch

Cascade theme

The Classic style of the Cascade theme
Mobile preview for Label in the "Classic" style
Cascade $240 USD

Editorial content, Visual storytelling, Quick setup