Story

A theme designed to grow your brand and build customer trust

Great for

  • Jewelry and accessories, Food and drink, Clothing, Home and decor, Electronics, Books, music, and video, Health and beauty, Sports and recreation
  • Physical stores, Quick setup, Visual storytelling

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Jewelry and accessories, Food and drink, Clothing, Home and decor, Electronics, Books, music, and video, Health and beauty, Sports and recreation
  • Physical stores, Quick setup, Visual storytelling

Theme highlights

Poweful filtering

Story gives you the tools you need to organize your catalog with collection nativa and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to tell your story online.

Mobile First

Your customers are on your phones, and Story is right there with them. Know that your website delivers the best mobile experience

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Story comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Physical stores
Designed for stores that do in-person selling
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Story comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Physical stores
Designed for stores that do in-person selling
Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

19 reviews

95% positive

  • 18 positive reviews
  • 0 neutral reviews
  • 1 negative reviews
Write a review
ergonofis Jun 30, 2022

The theme itself is very well built and the dev team is very proactive in fixing any issues we ran into.

Sound Shoppe nyc Mar 22, 2022

Although I loved the asthetic, I wasn't sure that this was the right theme for my niche. I was contacted by Gideon who walked me through the pros and cons of each theme available. It was definately a learning experience. Now I am not only happy with the asthetic but confident in this themes ability to sell my product.

Cheerble Nov 02, 2021

I have been told by the dev team about an update of the theme version since August. Asked four times and given a date but it has been delayed every time. I don't know what is going on.

Reply from Groupthought Nov 29, 2021

The new OS2 version is out! I am sorry it took longer than expected. We did a full rebuild from the ground up, focused on speed and mobile design. We added an all new cart, upsell functionality, new header designs, and advanced collection filtering on top of the OS2 release with mobile and speed improvements. I hope it's working well for you!

Cat & Oak Soap Den LLC Sep 10, 2021

I'm not exaggerating when I say I've looked at all the paid theme numerous times. I've tried a few of them without publishing but found they didn't have exactly what I was looking for. This theme is so good! Beautiful, professional looking with tons of features. It is a theme that I can grow with. Very easy to customize. A bonus being if you have a logo it puts it front and center and big!

This theme is supported by Groupthought

Have a question about this theme?

Release notes

Version 3.2.0 - June 8, 2022

Version 3.2.0 fine-tunes the functionality from the previous release — adding support for color-based product siblings and expanding Story's support for clothing merchants.

Added

  • Adds support for color-matched product siblings on the product page
  • Adds support for grouped variant images
  • New collection section for side-by-side image and product layout
  • Adds a font size slider to the product page and large image sections

Changed

  • Increased font size range on banner images
  • Presets renamed to Clean, Modern and Bold
  • New Bright preset and demo store added

Fixes and other improvements

  • Fixes line width in transparent header with full width sections

Version 3.1.0 - May 16, 2022

Version 3.1.0 introduces a new system for fine-grained width and padding controls on each section. New for this release are the powerful new Custom Content section, the Collection Mosaic section, a Video Player section, and the Collection Marbles section.

Added

  • Added width and padding settings to each section
  • Added global settings for page width and grid spacing
  • Added a custom content section (images, products, newsletters, videos and more)
  • Added a collection mosaic section
  • Added a video player section with fast loading video options
  • Added a collection marbles section for large stores
  • Added block options to banner and videos sections for multiple buttons on banner sections
  • Added support for boolean metafield filters
  • Added a products-per-page setting to the collection section
  • Added the ability to highlight sale links in header
  • Added a global setting for money_with_currency
  • Added an option for custom social icons

Changed

  • Changed upsell popup to support subscription selectors
  • Improved the layout options for images in meganav

Fixes and other improvements

  • Fixed animation flicker in mobile menu on older devices
  • Fixed slideshow layout shift on mobile load
  • Fixed press section block select issue in theme editor

Version 3.0.0 - March 15, 2022

Version 3.0.0 adds support for popup announcements, upselling products with multiple variants, announcement bars in the header toolbar, and announcements in the cart.

Added

  • We have added all the latest and greatest features related to popups. Story now has newsletter popups, standard announcements, and cookie warnings which are integrated with Shopify's compliance APIs. Our marketing popups can be triggered by timers, scroll position, or fired immediately.
  • We added an announcement bar in the header, an overdue feature that required some planning around a new design which also allows for currency/country/language switchers in the header toolbar.
  • We have added a press section and an icons section to help you market your brand.
  • We added more detailed starter content to the FAQ and contact pages to help you get started faster.
  • We added new block types to the product form, including icons and trust badges.

Changed

  • Story has an updated aesthetic that uses rounded corners and clean typography to breathe new life into the Story theme.
  • We cleaned up all our sliders to look consistent and clean across the theme
  • We changed the filters toolbar on mobile to have sticky buttons for "sort" and "filter".
  • We changed the variant upsell feature interaction for products with multiple variants. In V2 this feature would add the default variant to the cart. Now, if the upsell product has variants, a popup will open to allow customers to choose a variant.

Fixes and other improvements

  • Changes text settings to richtext where possible to allow for bold and italic text
  • Fixed spacing on mobile slideshows

Stores using Story

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.