Story

$280 USD

Unlimited free trial. Pay if you publish.

A theme designed to grow your brand and build customer trust

Reviews (21)
95% positive
Developer
Groupthought

Release notes

Last updated Jun 16, 2025 Version 5.0.0
Sign up to try View demo store

Release notes

Last updated Jun 16, 2025 Version 5.0.0

Theme highlights

Powerful collections

Story gives you the tools you need to organize your catalog with collection swatches and sibling products for colorways.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to tell your story online.

Mobile First

Your customers are mobile, and Story is right there with them. Know that your website delivers the best mobile experience.

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

21 reviews

95% positive

  • 20 positive reviews
  • 0 neutral reviews
  • 1 negative reviews
Write a review
Rumble Coffee
Aug 16, 2024

The theme is great and has many sections and designs you can easily create. It also supports subscriptions and more advanced forms which has worked well for our brand. Above all the support is excellent and very responsive if you have an issue. Mark is great and very helpful.

Soulfoot Store
Jan 8, 2023

a perfect theme with many features and cool design. Above all, the support is mega. Thanks Mark!!!

ergonofis
Jun 30, 2022

The theme itself is very well built and the dev team is very proactive in fixing any issues we ran into.

Sound Shoppe nyc
Mar 22, 2022

Although I loved the asthetic, I wasn't sure that this was the right theme for my niche. I was contacted by Gideon who walked me through the pros and cons of each theme available. It was definately a learning experience. Now I am not only happy with the asthetic but confident in this themes ability to sell my product.

This theme is supported by Groupthought

About
  • 1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA

Release notes

Version 5.0.0 June 16, 2025

Version 5.0.0 adds the ability to install demo-specific layouts directly from the theme store.

Added

  • Installing Story from the theme store creates a home page, header, footer and product page to match the demo you installed
  • Shopify swatches on the product and collection pages with custom colors and images
  • Improved cart messaging for products where taxes are included in the price

Changed

  • Presets have been renamed
  • Bright => Story
  • Bold => Spade
  • Modern => Solace
  • Clean => Shale

Fixed

  • Improvements to white swatch highlighting
  • Update collection.liquid to fix inaccurate web editor errors

Version 4.2.2 January 3, 2025

Version 4.2.2 removes Shopify deprecated fonts from presets

Fixes and Other Improvements

  • All presets now use fonts that will remain after the Shopify font deprecation in January 2025

Version 4.2.1 September 9, 2024

Version 4.2.1 adds support for Shopify's upgraded accelerated checkout buttons.

Fixes and other improvements

  • Ensure that Shopify's upgraded accelerated checkout buttons match the look and feel of Story on the product form, cart drawer, and cart page.

Stores using Story

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.