Story

A storytelling theme for noteworthy brands

Great for

  • Clothing and accessories, Home and garden, Food and drink
  • Small catalogs
  • Visual storytelling, Quick setup, Physical stores

$250 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Home and garden, Food and drink
  • Small catalogs
  • Visual storytelling, Quick setup, Physical stores

Theme highlights

Poweful filtering

Story gives you the tools you need to organize your catalog with collection nativa and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to tell your story online.

Mobile First

Your customers are on your phones, and Story is right there with them. Know that your website delivers the best mobile experience

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Story comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Story comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Visual storytelling
Designed to showcase images to support visual brand storytelling
Quick setup
Theme setup steps are minimal to allow for quick launch
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

17 reviews

94% positive

  • 16 positive reviews
  • 0 neutral reviews
  • 1 negative reviews
Write a review
HOMIES Aug 23, 2019

Loving so far. The homepage block options allow much more creative flexibility than our previous theme which is awesome. I had ~10 small adjustments I wanted to make, like adding copy below our cart button that says Free US shipping included, and got every answer I needed thru support for making the adjustments myself. Support was super duper fast too. Thanks guys for another great theme :)

Quality Marine Jul 18, 2019

Great, great customer service. I had a couple questions pre/post-purchase and both times their support team answered me promptly and thoroughly. Very happy we our building our site on with this theme!

Amish Baskets Mar 12, 2019

I installed this theme a couple of days ago and it has been awesome! I have customized the theme settings and even installed a couple of apps we use and everything is working great. Very impressed with how it looks on desktop and how it is laid out on mobile. Also, their support is very quick and they helped with everything I needed! Definitely recommend this theme!

She Syncs Feb 06, 2019

I love this theme. I've tried many in the past and this is by far my favorite! The support team is really great as well. They answered all my questions and I'm so grateful for their help!

This theme is supported by Groupthought

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Stores using Story

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes by Groupthought

Pipeline theme

The Bright style of the Pipeline theme
Mobile preview for Story in the "Bright" style
Pipeline $280 USD

High-volume stores, Selling internationally, Physical stores