Paper Still Matters
Amazing theme! Pretty flexible and the support is also helpful
Editorial
$360 USD
A digital taste of the arty mid-century: blocks, grids, graphic lines, modular divides, and mono hues. Go as subtle or loud as you like.
Type all you like - without cluttering your page. Thanks to our text-centric layouts designed to drive brand storytelling + ease navigation.
Put your products front + center. Or to the left, right, up, or down. And ultimately in your customers’ carts with our integrated designs.
WHAT'S INCLUDED
Features
Cart and checkout
- Cart notes
- In-store pickups
- Slide-out cart
Marketing and conversion
- Blogs
- Promo banners
- Promo popups
- Promo tiles
- Recommended products
Merchandising
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
Product discovery
- Breadcrumbs
- Collection page navigation
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
Cart and checkout
- Cart notes
- In-store pickups
- Slide-out cart
Marketing and conversion
- Blogs
- Promo banners
- Promo popups
- Promo tiles
- Recommended products
Merchandising
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
Product discovery
- Breadcrumbs
- Collection page navigation
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
Presets
Baseline comes with 4 ready-made designs for your store, including Editorial
Editorial
Baseline
Austere
Brutalist
Stores using this theme
Reviews
99% positive
87 reviews for all presets
Positive reviews
86
Neutral reviews
1
Negative reviews
0
ENTLER
We love this theme and working with the support team has been such great experience. They've been able to walk us through solving every single challenge we have run into. What a great advantage it has been for our business. Thank you Switch!!!!
ChungChoon Beauty
The theme comes with a variety of sections and is easy to use. The overall design is quite nice as well. The support was also very quick and helpful, which we appreciated very much.
Child
Theme has a very limited set of built in features, I feel like I had better not paid for it, it's sad. Also I contacted the support team (which a lot of people talk highly of in the reviews section) but don't be fooled they're lazy and don't care about your issues. Total waste of money and endless hours spent on custom coding to achieve some basic features most paid themes have built in.
Reply from designer
Thanks for your feedback, we are sorry the theme did not meet your expectations. We cannot find any emails from you in our support inbox. Can you please get in touch with us via our contact form at www.switchthemes.co/support/contact/ - we would like to discuss further with you about what features the theme is missing. Thanks.
Designed by Switch
Version 4.0.0
• June 09, 2025Baseline 4.0.0 provides a more seamless install experience for every preset.
Theme documentation
Designer contact details
Suite 57, 17 Coleman Parade, Glen Waverley, VIC, 3150, AU
More themes for food and drink
Crafted for commerce
The world’s best online stores use Shopify themes
- Future proof
- Regularly updated and always works with the newest Shopify features.
- Play before you pay
- Customize until you love it. Only pay when you publish.
- Blazing fast checkout
- Speed-tested so your customers check out in record time.
- Keep it forever
- One-time payment, lifetime license for your store. No expiration.