Editorial

$360 USD

Part of Baseline A brutalist-inspired theme for a beautifully-curated storefront.

by Switch

For Modern, Fresh Feels

A digital taste of the arty mid-century: blocks, grids, graphic lines, modular divides, and mono hues. Go as subtle or loud as you like.

Make Words Look Good

Type all you like - without cluttering your page. Thanks to our text-centric layouts designed to drive brand storytelling + ease navigation.

Make Words Look Good
Clever, Pretty & Flexible

Put your products front + center. Or to the left, right, up, or down. And ultimately in your customers’ carts with our integrated designs.

Clever, Pretty & Flexible

Features

Product discovery

  • Recommended products

Product discovery

  • Recommended products

Presets

Baseline comes with 4 ready-made designs for your store, including Editorial

Stores using this theme

Reviews

99% positive 85 reviews for all presets
Positive reviews 99% 84
Neutral reviews 1% 1
Negative reviews 0% 0

ChungChoon Beauty

The theme comes with a variety of sections and is easy to use. The overall design is quite nice as well. The support was also very quick and helpful, which we appreciated very much.

Child

Theme has a very limited set of built in features, I feel like I had better not paid for it, it's sad. Also I contacted the support team (which a lot of people talk highly of in the reviews section) but don't be fooled they're lazy and don't care about your issues. Total waste of money and endless hours spent on custom coding to achieve some basic features most paid themes have built in.

Kiyomi

I love the layout of this theme! It has a modern luxury feel. It suits many brands as it's so customizable. Their customer service team is the best too! They're always ready to answer any questions you may have! :) Hands down, best theme on Shopify!

Samolevsky

The Baseline Shopify theme is a fantastic choice for anyone looking for a trendy, modern, and highly versatile storefront. Its bold typography, clean layout, and seamless user experience make it perfect for brands that want to stand out. A huge shoutout to the support team, who have been incredibly responsive and efficient.

Designed by Switch

Version 4.0.0

June 09, 2025

Baseline 4.0.0 provides a more seamless install experience for every preset.

Theme documentation

View details

Designer contact details

Suite 57, 17 Coleman Parade, Glen Waverley, VIC, 3150, AU

More themes for food and drink

Crafted for commerce

The world's best online stores use Shopify themes

Future proof
Regularly updated and always works with the newest Shopify features.
Play before you pay
Customize until you love it. Only pay when you publish.
Blazing fast checkout
Speed-tested so your customers check out in record time.
Keep it forever
One-time payment, lifetime license for your store. No expiration.

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