Concept is a brilliant theme. It is dynamic, well optimised, and versatile. The team has also been very helpful in accomodating special requests (Thank you Scott!). I'll be migrating my other stores to Concept later this year.

We’ve been using Concept since launch and couldn’t be happier with its design and features. Roar theme offers a support that actually cares - fast responses, helpful and clear, very patient and they even go an extra mile as they understand the importance of the functionality of an ecommerce store for a business. Overall, this theme is worth every penny. Highly recommended!

We spent countless hours going through all of the theme options and couldn't be happier that we chose the Concept theme for our online store (advancedsimracing.com). So many amazing and easy to use features as well as an unparalleled support team. Could not recommend this theme more!

I had a customized Dawn for the first year of operations and I could get by. However, I just got tired of looking at my website and feeling like it was "mom and pop." I downloaded a bunch of themes that I felt could be a good fit. Some of these I got by looking at my top competitors with websites I felt had a good user experience. Then I landed on the Concept theme because it checked all my boxes.