Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

26 reviews

38% positive

  • 10 positive reviews
  • 9 neutral reviews
  • 7 negative reviews
Write a review
Pure Seeds Sep 08, 2021

This theme is not ready to be published. Obvious features like being able to adjust font size are completely missing. It can only be done through coding which considering Dawn is supposed to be simpler is just silly. It also doesn't work properly on iOS devices, and there is no option to change the image layout on product pages. It needs edits and it will be good but currently it isn't worth using

Reply from Shopify Sep 13, 2021

Hi! Great feedback! 👍 Don't hesitate to get in touch with Theme Support about problems you may be encountering on iOS devices. I'm also happy to share we are currently exploring adding more flexibility around font sizes, and the media gallery layout on product pages. Stay tuned!

Prosper Yarn Sep 07, 2021

After years of complaints you still can not click on an image to change a variant. Consumers are image driven, they click on the picture of what they want - not work through a pull down or bubble menu of variants. I thought for sure with 2.0 you would address this basic design flaw.

Reply from Shopify Sep 13, 2021

Hi there! Thanks for the note. 👍 We are exploring how to support visual variant selectors at the platform level so our themes can benefit from this feature. Meanwhile, take a look at our apps store at apps.shopify.com. There are a few apps that can let you easily achieve this.

Kewlus Sep 07, 2021

I really like this theme. The only request I have - can you make it so I can change the shopping cart icon to the standard cart icon rather than the bag?

Reply from Shopify Sep 13, 2021

Hi there! Thanks for the good idea. 🛒 We'll definitely consider it.

Ria Rain Designs Sep 07, 2021

Pretty decent theme. Speed went down a ton down to 7 though so not impressed at all about that part. Store was faster before adding this new theme. Secondly, it would've been great to have quick add and an option for sticky add to cart. Not sure if ill keep this theme due to speed issue.

Reply from Shopify Sep 13, 2021

Hi there! Thanks for the note. 👍 Dawn is our fastest free theme to date. If you get in touch with Theme Support, they can help point out why you're seeing a speed drop and recommend optimizations.

This theme is supported by Shopify

Have a question about this theme?

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

More themes by Shopify

Supply theme

Simple theme