Dawn

A modern and flexible theme designed to help you express your brand

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Adaptable layout

Flexible design and customization options to achieve your desired vision

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Cross-selling capabilities

Customizable sections and blocks designed for sitewide product discovery to help you sell more

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Usage information

Product discovery

  • Enhanced search
  • Product filtering and sorting
  • Recommended products
  • Sticky header

37 reviews

35% positive

  • 13 positive reviews
  • 12 neutral reviews
  • 12 negative reviews
Write a review
Rose & Lime Sep 20, 2021

I love it, but I miss the slideshows or the option to have a banner that is more customizable in the width. Hope they can integrate that section soon.

Reply from Shopify Sep 25, 2021

I'm glad you're enjoying the theme! Thanks for taking the time to share your feedback on the customizable banner width. Our developers are frequently updating Dawn, so I'll pass on your comments on to them as we continue developing! We've also made improvements to the image banner section in the latest version of the Dawn theme, which is intended to replace the slideshow: https://bit.ly/2XJSTn5

Florature Sep 18, 2021

I really want to give this theme a good review but for some reason my "buy now" button is not working correctly. Every time a customer uses it, it reads "transaction failed" and does not direct you to the check out section of the store. I am grateful though because everything else seems to work perfectly!

Reply from Shopify Sep 25, 2021

Hey, there. Oh no, that shouldn't be the case! Thank you for letting us know about this issue. If it's still happening for customers, please get in touch with our Support team so we can help diagnose the issue: https://bit.ly/2AWw5VA There might be an app installed on the store that needs updating to work on the new theme, and we can help troubleshoot so your customers can check out!

Vincent Triola Sep 16, 2021

I am pleased with Dawn, and I think with a few tweaks it will be great for everyone. Thanks.

Reply from Shopify Sep 25, 2021

Hello! Glad you're enjoying the Dawn theme! We're always looking for feedback on new releases, so please feel free to reach out to Support by following this link if you wish to suggest any changes or tweaks: https://bit.ly/2AWw5VA

Gadgetrybe Sep 16, 2021

Somehow the product detail page looks so disarranged with limited customization options to help make things flow properly. Wouldn't it be nicer if the images on the product details page were arranged in slides, order than listing them, its chaos when you have up to 10 images for a product

Reply from Shopify Sep 25, 2021

Hi there! Thanks for your feedback, it helps us increase the usability of the product page for future updates. Our Help Center goes over options to customize your Dawn product page layout using sections here: https://bit.ly/3ERcs Our Theme Support team may also be able to help reduce your product image sizes (https://bit.ly/3ubw47Q), if you’re eligible for Design Time (https://bit.ly/3CLFaLGur)!

This theme is supported by Shopify

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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