Dawn

A minimalist theme that lets product images take center stage.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Free

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Quick setup, Visual storytelling

Theme highlights

Chic and minimalist design

Let your products take center stage with large imagery, crisp lines, and simplified fonts that keep buyer attention focused on what matters.

Media-forward product page

Large media to help your customers see what products look like and get a sense of how they feel

Advanced customization options

Flexible design and customization settings to achieve your desired vision without having to touch any code.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Dawn comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • Cross-selling
  • FAQ page
  • Press coverage
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products

Merchandising

  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

66 reviews

42% positive

  • 28 positive reviews
  • 22 neutral reviews
  • 16 negative reviews
Write a review
Majo Mora Shoppu 11 days ago

Hello, I am very happy with the design of this theme. I have some doubts: 1) How can I put the reviews in the theme? 2) Within each product, I want to make the accordion to order the information and I can do it

Reply from Shopify 9 days ago

Hi, thanks for your review. After installing a product reviews app (see https://bit.ly/3FFXx7s) you can then add a product reviews block to the product page via the Theme Editor (see https://bit.ly/38oEQJ2). For the accordion, use the Collapsible Row block or Collapsible Content section. Use separate templates for each product that should display different content (see https://bit.ly/33s2n9B)

Vespertine NYC 12 days ago

HI- I'm just getting started with this new theme- I like a lot of things about it. It would be even better if you could add a logo bar section! Thanks so much.

Reply from Shopify 11 days ago

Hey, thanks for reviewing Dawn and for your suggestion. As a workaround, you can use the Multicolumn section to display rows/columns of images (you can remove the text and adjust spacing/styles). You can also insert logos to a page's (online store > pages) content field via the rich text editor, then use the Page section to display that page's content in a section (see https://bit.ly/3suYMRr)

Teifi Coffee 12 days ago

Shopify are awful. You cannot even contact tech support. Change to a new theme they said. OK, changed from Debut to Dawn. Now customers cannot delete an item from the cart or change the quantity of an item in the cart. When they try, a swirly icon appears and the system freezes. Why a large tech company charges for this that is not fit for purpose I dont know how they get away with it.

Reply from Shopify 11 days ago

Hello, thanks for your feedback. This behaviour doesn't occur in a clean version of Dawn on a new store, indicating there may be a conflict between your theme and a third party script (from an app, or private developer if you work with one). Please report this to our Support team (see https://bit.ly/2AWw5VA), just enter a search term and scroll to the bottom (see https://bit.ly/3oX9tKF)

Rockin W Co May 04, 2022

I absolutely love this new design. I only have a few things that I'm running into issues with, so I figured I'd mention them, but for a free template, it's amazing. 1) when editing my page, it will not allow me to customize the checkout screen like before. It immediately sends me to a 404 page. I tried to work around this by using my Shopify settings page, but still no luck.

Reply from Shopify 13 days ago

Hi, thanks for reviewing Dawn. Great to hear that you are having some success with it. Our support team can take a closer look at the issue you are experiencing with editing the checkout, feel free to send up a ticket at your convenience (see https://bit.ly/2AWw5VA). Note that to see the support options, you need to perform a search and scroll to the bottom (see https://bit.ly/3oX9tKF)

This theme is supported by Shopify

Have a question about this theme?

Release notes

Version 5.0.0 - April 19, 2022

Dawn v5.0.0 introduces new ways to customize the look and feel of your store with a vertical product filter layout, mega menu header style, and a quick add button option. This update also features fixes and improvements, including several accessibility enhancements.

Added

  • Important: We’ve introduced a new vertical product filter layout so you can further customize your store’s filters. You’ll find this setting in the collection and search templates. This update may cause a visual change to your theme. If you previously selected the “Collapse on desktop” checkbox, your filter layout will be changed to horizontal, which is the new default. If you’d like to achieve the collapsed style, select “Drawer” from the “Desktop filter layout” dropdown.
  • Important: You can now control the number of desktop and mobile grid columns in the collections list page, giving you more options to express your brand’s look and feel. This update may cause a layout change because columns will no longer automatically adjust to fill the available screen width. This can be modified by adjusting the number of columns setting.
  • We’ve added the ability to choose a mega menu style in the header section, providing better support for menus with many items.
  • You can now enable a quick add button on your product cards, allowing your customers to quickly add items to their cart. Find this setting in the collection template and the featured collection section.
  • The featured collection section is now more flexible. You can control the description, text styles, button styles, and layout in the section settings.
  • You can now adjust how many products to show in the product recommendations section, allowing you more control over the layout of your store.
  • The theme’s product filtering functionality now supports boolean (true or false) custom filters.

Fixes and improvements

  • Gradients will now be applied more predictably across the theme.
  • In some cases, the maximum price wasn’t showing on the price filter. This is now fixed.
  • We fixed an issue where navigation arrows were unexpectedly appearing on product pages.
  • The experience of navigating the slideshow section when using a screen reader or keyboard is improved.
  • We fixed an issue where unintended mobile menu items were being discovered by screen readers.
  • We removed an empty heading in the contact form, improving its accessibility.
  • There was an issue with vendor name visibility on the cart page that is now fixed.
  • We fixed an issue where the email signup text on the password page sometimes wasn’t visible.
  • The “Continue shopping” button on the gift card page wasn’t working as expected. This is now fixed.
  • The Shop Pay installments text will now be center aligned when there is no accompanying product media.
  • There were some spacing inconsistencies in the product media gallery. This is now fixed.
  • Empty columns in the multicolumn section were adding unnecessary vertical space. This is now fixed.
  • We’re now providing improved information on how to create meaningful alt text in the video section.
  • We fixed an issue with making products full width on featured collections.

Removed

  • In the collection and search templates, the “Collapse on desktop” checkbox has been removed from the filtering and sorting settings. If you’d like to achieve the collapsed style, select “Drawer” from the “Desktop filter layout” dropdown.

Version 4.0.0 - March 8, 2022

Dawn 4.0.0 introduces the ability to control how many columns appear in many of your sections and templates, and allows you to define heading text size in all sections. This update also features fixes and improvements, including a fix ensuring the correct product details display in the cart notification.

Added

  • Important: You can now define the size of your heading text in all sections, giving you more options to express your brand’s look and feel. This update may cause your theme's headings to appear bigger. To revert this, change your heading size settings to “Small”.
  • Important: You can now control the number of desktop and mobile grid columns in many sections and templates, giving you more flexibility to customize the look of your store. This update may cause a layout change in some areas of your theme because columns will no longer automatically adjust to fill the available screen width. This can be modified by adjusting the number of columns setting in the affected areas. Find this new setting in: blog posts (desktop only), collection template, collection list, featured collection, multicolumn, product recommendations, and search results template.
  • Duty charges will now be displayed on customer account order pages if applicable.

Changed

  • Commenting on blog posts requires all fields to be filled in for a blog comment to be submitted.

Fixes and improvements

  • Sometimes, incorrect product information was appearing in the cart notification. This is now fixed.
  • We fixed an issue that affected filtering on collection pages.
  • We fixed an accessibility issue where some links caused unnecessary page refreshes when clicked.
  • We improved the performance of the product page.
  • In some cases, pagination was inaccurate on sections like featured collection. This is now fixed.
  • An issue in the slideshow section sometimes caused borders to appear unexpectedly. This is now fixed.
  • We fixed an issue that sometimes caused product images in the cart to display incorrectly.
  • We fixed an issue in the footer where several elements were misaligned.
  • There was an issue with the scrollbar styling in the footer that’s now fixed.
  • We updated the collapsed filter and sort icon so it looks consistent against any background color.
  • We optimized the padding on desktop header menu dropdowns.
  • We fixed an issue where shadows weren’t displaying as expected.
  • We fixed an issue with the desktop header menu dropdown animations.
  • We updated the SEO metadata for collection pages.
  • We fixed an issue with header menus not opening on older browsers.

Version 3.0.0 - January 27, 2022

Dawn 3.0.0 introduces a new suite of theme style settings to let you customize the overall look and feel of your store.

Added

  • Layout theme settings let you change the amount of spacing between each section, as well as the spacing between repeated items within sections.
  • New theme settings let you change the look of your buttons, variant pills, inputs, badges, media, content containers, drawers, dropdowns, and pop-ups by editing their borders, corners, and shadow effects.
  • New theme settings on cards (product cards, collection cards, blog cards, collage section cards) let you pick from different styles, define text alignment, and edit their borders, corners, and shadow effects.
  • The new collapsible content section lets you add content to your pages using a layout composed of collapsible rows. It’s ideal to build a frequently asked questions page, or add a section with secondary information to your product pages.
  • We added new icon options to the collapsible row block on the product page.
  • We added a new color scheme setting on many sections, allowing more flexibility to customize the look of your store. Find it in: blog posts, collage, collapsible content, collection banner, contact form, custom liquid, featured collection, featured product, multicolumn, page, and product recommendations.
  • New top and bottom padding settings were added on most sections, letting you define the amount of space at the top and bottom of the section. Find it in: blog posts, cart items, collage, collapsible content, collection list, collection product grid, contact form, custom liquid, email signup, featured collection, featured product, footer, image with text, search results, multicolumn, product information, page, product recommendations, rich text, and video.
  • You can now define the amount of space between your header and the following section with a new bottom margin setting on the header section.
  • You can now define the amount of space between your footer and the previous section with a new top margin setting on the footer section.
  • We added support for app blocks to the featured product section.

Changed

  • The page width layout setting where you set the maximum width of your online store pages has changed to offer a range from 1000px to 1600px.

Removed

  • Important: Dawn no longer includes the Craft preset. If you’re interested in achieving the Craft look, you can now install the new Craft theme.

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

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