Expression

Ideal for promotion-focused stores with large inventories

Great for

  • Home and garden, Art and entertainment, Clothing and accessories
  • Large catalogs
  • Dropshippers, High-volume stores, Physical stores

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Home and garden, Art and entertainment, Clothing and accessories
  • Large catalogs
  • Dropshippers, High-volume stores, Physical stores

Theme highlights

Flexible content-led design

Versatile sections including a customisable sidebar, mini collection cards and editorial-style image & text columns let your content shine.

Compete with big retailers

Loaded with all the tools you need: SEO, flexible sections, promotions, advanced product filters and much, much more.

10+ years of experience

Who else can say that? We know what works, because we’ve tried it all. We’ve poured our expertise into every corner of this theme.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Expression comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Color swatches
  • Image galleries
  • Image rollover
  • Image zoom
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Product filtering and sorting
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Expression comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling

Cart and checkout

  • Cart notes
  • In-store pickups

Marketing and conversion

  • Blogs
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Color swatches
  • Image galleries
  • Image rollover
  • Image zoom
  • Product videos
  • Shipping/delivery information
  • Slideshow

Product discovery

  • Breadcrumbs
  • Enhanced search
  • Product filtering and sorting
  • Recommended products

65 reviews

97% positive

  • 63 positive reviews
  • 1 neutral reviews
  • 1 negative reviews
Write a review
Feinraus Concept Store Oct 01, 2019

We upgraded to expression a couple of weeks ago and are very happy with the theme. We've tried out so many themes before and never found what we were searching for until we found expression. In our opinion the best and simple theme for stores like us. Recently contacted theme developers for a issue we had and it was solved in less than a few hours. Can only recommend it

The Handbag Edit Aug 08, 2019

Really great theme, super clean style, clearly made with the web designer in mind. The support behind the theme is amazing too! Quick response time and they're helping me further than just with the theme which is great! 10/10 would recommend

ezuart Jul 13, 2019

The service is very good, the response is very timely, I will recommend to my friend. :)

Diaper Dabbler Jul 05, 2018

This is a great theme, and the crew behind the scenes is quick and helpful when I have questions. See it in action at www.diaperdabbler.com

This theme is supported by Clean Canvas

Have a question about this theme?

Stores using Expression

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for High-volume stores

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Alchemy theme

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Mobile preview for Expression in the "SwimClub" style
Alchemy $240 USD

Quick setup, Visual storytelling, Selling internationally

Symmetry theme

The Chantilly style of the Symmetry theme
Mobile preview for Expression in the "Chantilly" style
Symmetry $250 USD

High-volume stores, Physical stores, Visual storytelling