Icon

Perfect for visually striking brands with image-focused content

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

270 reviews

91% positive

  • 247 positive reviews
  • 5 neutral reviews
  • 18 negative reviews
Write a review
creativecalifornia 7 days ago

I have had 5 support tickets into this theme developer for almost one month with no response. I wish I had know this theme developer does not answer help tickets, I am nowhere close to launching my store because of the delays.

Reply from We are Underground 2 days ago

Both we and Shopify have acknowledged issues in email delivery with you but until you can give us the details of the issues that we have requested in our current conversation then we are unable to act on it. As soon as you send that information our team can start to help.

NY HealthSupply Dec 18, 2021

Amazing support team! The theme is great -- there were numerous options for me to manage the store. shoutout to Jason for assisting me with all the questions I had.

Room to chill Dec 15, 2021

I have wasted hours and hours and hours of my life with customer support trying to get this theme to behave properly, I currently have upwards of 5 support tickets in. I have had one issue after another with glitches on this theme, it simply does not work correctly. I'm at the point where I have to screenshot every single change I make to my store so that I have documentation

Reply from We are Underground Dec 16, 2021

As mentioned in our emails replying to this review, we do not have any support tickets applying to your store. If you can kindly provide detail on the issues you are having we will be happy to assist. As yet we have received nothing from you regarding any problems you are having.

SLATE SWIM Oct 12, 2021

I absolutely love the Icon theme. We have used it for years and with each update, it gets better. The team is also amazing and has helped us make adjustments to the theme that work in line with our branding. The customer service is exceptional and that makes the whole experience that much better!

This theme is supported by We are Underground

Have a question about this theme?

Release notes

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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