Icon

Perfect for visually striking brands with image-focused content

Great for

  • Arts and crafts, Books, music, and video, Clothing, Health and beauty, Jewelry and accessories, Services, Toys and games, Home and decor
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Arts and crafts, Books, music, and video, Clothing, Health and beauty, Jewelry and accessories, Services, Toys and games, Home and decor
  • Dropshippers, High-volume stores, Quick setup

Theme highlights

Upsell & Cross-sell

Promote products within products with meta fields to drive upsells, highlight complimenting products and increase average order value.

Filter and refine

Increase product visibility with built-in OS2 filtering with color swatches.Lets customers break down large collections to manageable sizes

Fast and Accessible

Well supported and updated routinely with great features, Icon is a solid choice for increased accessibility & forward-thinking stores.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Size chart
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Size chart
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

287 reviews

92% positive

  • 264 positive reviews
  • 5 neutral reviews
  • 18 negative reviews
Write a review
CosmoQueen Foundation about 22 hours ago

Very elegant theme with amazing and quick support from Tiffany. Perfect for our foundation!

Royal Retros Jul 13, 2022

Theme works great and fast support

GYPSY Jun 21, 2022

I love this, it's easy to design and I love its overall style of it. Highly recommend it if you're getting into the fashion world. Dawn Marie at shop-gypsy.com

Pullman Editions Jun 21, 2022

Great theme, and support so efficient. Thank you Kaytee!

This theme is supported by We are Underground

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Release notes

No release notes available for this theme.

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.