Icon

Perfect for visually striking brands with image-focused content

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

267 reviews

92% positive

  • 246 positive reviews
  • 5 neutral reviews
  • 16 negative reviews
Write a review
Contemporary Judaica Oct 30, 2020

Great theme - cool clean elegant and perfect for my needs. The backend team have helped me enormously and cannot thank them enough!

Home Coffee Culture Oct 27, 2020

Highly recommend - Great support team This them has a great feel and some really great features. I was a little unsure about paying for a theme but it has saved me heaps of time. There were a few issues initially but Tiffany from the support team was extremely helpful and swift to resolve the matter.

Reply from We are Underground Oct 28, 2020

Thank you for your kind review, we know choosing a theme can be daunting. Our support team is always here to help and work with you on any issues that you encounter.

SANYA Oct 26, 2020

Very good theme and most of all the support team. I am not developer, but from time to time, website require a change or refreshing and WeAreUnderground team is always there to suppor and advise very greatful for it. Highly recommend!

Reply from We are Underground Oct 28, 2020

Thank you for taking the time to add this review, Pleased to hear that our team is providing the support that you need!

Sock-it & Co. Oct 24, 2020

Prefer the Fashionopolism from the same company!

Reply from We are Underground Oct 29, 2020

Thank you for taking the time to allow us to help you out and find a theme better suited to your needs. Always here if you need us!

This theme is supported by We are Underground

Have a question about this theme?

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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