Icon

$250 USD

Unlimited free trial. Pay if you publish.

Perfect for visually striking brands with image-focused content

Reviews (368)
94% positive

Release notes

Last updated Jun 16, 2025 Version 12.0.0
Sign up to try View demo store

Release notes

Last updated Jun 16, 2025 Version 12.0.0

Theme highlights

Upsell & Cross-sell

Promote products within products with meta fields to drive upsells, highlight complimenting products and increase average order value.

Filter and refine

Increase product visibility with built-in OS2 filtering with color swatches.Lets customers break down large collections to manageable sizes

Fast and Accessible

Well supported and updated routinely with great features, Icon is a solid choice for increased accessibility & forward-thinking stores.

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

368 reviews

94% positive

  • 345 positive reviews
  • 5 neutral reviews
  • 18 negative reviews
Write a review
Puppie Love
about 8 hours ago

Great theme and support! The support has been fast and very helpful with small customizations here and there.

Reply from We are Underground LLC about 4 hours ago

Thank you for choosing our theme and for your kind review. We are very happy to help!

PFC Vintage
Apr 16, 2025

So glad I chose this theme. More features than most and the support team are fantastic. The team are prompt in replying to queries and are quickly able to find a solution.

Reply from We are Underground LLC Apr 16, 2025

Thank you for choosing our theme and for sharing this great review. We are very happy to help and here if you have any questions!

Mauritius Leatherwear
Apr 7, 2025

I purchased the Icon Theme 1 week ago. I found my way around the configuration very quickly. Anyone who understands eCommerce will also be able to use it. We have also booked 1 individual customization by code. This was also implemented without any complications. Then there was a problem at 2.3 output points. And here, too, I was helped quickly and to the point and the task was solved perfectly.

Reply from We are Underground LLC Apr 7, 2025

Thank you for choosing our theme and for taking the time to share your experience with it. We are pleased to hear that we were able to help and add the customization for you. We are happy to assist if you run into any issues.

1930 Clothing
Mar 28, 2025

I’ve been using the ICON theme for over 5 years, and it’s been a fantastic choice for my fashion brand. The sleek design, smooth navigation, and conversion-focused features make it perfect for showcasing products. It’s highly customizable, mobile-optimized, and built for growth. If you want a stylish, high-performing Shopify store, this theme is a great investment!

Reply from We are Underground LLC Mar 28, 2025

Thank you for adding such a kind review of our theme. We are very pleased that it has worked well for your store for over 5 years. Our team is here to help if you run into any issues.

This theme is supported by We are Underground LLC

About
  • 52 Riley road suite #383, Celebration, FL, 34747, US

Release notes

Version 12.0.0 June 16, 2025

This update adds support for Shopifys new listing presets

Added

  • We added listing files for new and improved Shopify theme store presets.

Changed

  • We update the themes settings data file to match demo styles to theme presets.

Version 11.1.0 December 13, 2024

This release includes bug fixes, minor improvements and updated font selections for presets based on Shopify deprecation of support for monotype fonts.

Removed

  • We removed element ID's from specific areas of the theme to prevent the potential for id duplication.
  • We removed a red border that was incorrectly applied to filled text inputs within product customizations.
  • We removed banner image, breadcrumbs, and recently viewed products from the available sections on the homepage.

Added

  • We added support for Shopify hosted videos in slideshow video blocks.
  • We added predictive search with suggested products to the mobile header search form.
  • We added new settings the slideshow section that allow the slide height to be automatically calculated by the height of the first image.
  • We added language and currency selectors to the mobile navigation section settings.
  • We added improvements to the layout and setup for quickadd.
  • We added improvements to the bad, account and search icons.
  • We added a condition to hide the header cart count when the shopping cart is empty.
  • We added visual improvements and an option to hide the countdown section when it has ended.

Fixes and other improvements

  • We resolved an issue where the "Pickup Availability" block was not functioning correctly when the "Product Variants" and "Product Quantity" blocks were both omitted.
  • We fixed the "clear results" button from the search results page from clearing the results search term.
  • We fixed missing translations for a small number of title tags.
  • We fixed an issue with image gallery button hover colors not inheriting the correct value.
  • We fixed an issue that removed the product vendor view when sorting a collection.
  • We fixed an issue with missing alt text on currency flags.
  • We fixed an issue with the back to top button failing when the footer section is hidden.
  • We fixed an issue with navigation menu items with images leaking beyond the edge of the screen if they are on the far right of the navigation.
  • We fixed an issue with the blog article sidebar being hidden on mobile devices.
  • We fixed an issue that renders swatch images at lower quality.
  • We fixed an issue with the complementary products carousel arrow buttons covering text on mobile devices.
  • We fixed an issue that caused megamenu columns to stack to the left.
  • We fixed an issue with empty product tabs being displayed.
  • We fixed an issue with excessively worded product customization labels covering input content on mobile devices.
  • We fixed an issue with order fulfillment status messages not translating.
  • We fixed an issue with the image with text section offset setting not working.
  • We fixed an issue with the footer mailing list signup success message not being visible with some color schemes.
  • We fixed a missing translation for account password recovery success messaging.
  • We fixed an issue with {{ email }} appearing within translated account password reset text.
  • We fixed missing aria-labels in the pagination links and header account link.
  • We fixed an issue with the sale icon displaying the word "False" when missing the savings translation.
  • We fixed the product grid badges disappearing when hovered over.
  • We fixed an issue with the header color not showing the correct color scheme when overlay enabled and page has not been scrolled.
  • We fixed an issue with the header logo alignment on mobile devices.
  • We fixed an issue with the alignment of the image carousel with text section content.
  • We fixed an issue with the Shopify buy now button alignment
  • We changed the highlighted search terms in predictive search to show in bold font instead of a yellow highlight.
  • We changed the code structure in the slideshow section to offer improved CLS performance scores.
  • We changed some header setting labels to improve clarity.
  • We changed the mobile navigation menu to give more touch space to the dropdown buttons.
  • We changed the CSS styles within the header section and it's associated assets to improve performance and simplify structure for code customization.
  • We changed the product variant swatch first option to show as sold out only if all secondary and tertiary options are sold out to replicate the behavior of Shopify's Dawn theme.
  • We changed the collection banner image, product page banner image and image with text overlay sections to share settings and styles for greater consistency and code quality.
  • We changed the theme preset selected fonts inline with Shopify's monotype font deprecation
  • We replaced the product zoom button code to make it more accessible.

Version 11.0.1 June 6, 2024

Icon v11.0.1 contains bug fixes, the removal of a redundant setting and the addition of a new sold out icon setting.

Removed

  • We removed an unused full width setting from the main collection section.

Added

  • We added a theme setting to enable a sold out icon.

Fixes and other improvements

  • We fixed an issue with mobile filters not closing the slideout sidebar correctly.
  • We fixed an issue with slideshow buttons not navigating to links when header overlay enabled.
  • We fixed an issue with price ranges not working in the search sidebar filters.

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

  • Works with the latest Shopify features

    Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

  • Speed-tested and approved

    Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

  • Unlimited free trial

    Try the theme for free with your own products, brand colors, and customizations. One-time payment of $250 if you publish the theme to your store.

  • Free high-resolution photos

    Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

  • Free theme updates

    Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

  • Non-expiring license for one store

    Your payment entitles you to use the theme on a single store, and keep it as long as you like.