Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- High-volume stores
- Designed for stores that process a large number of transactions in a given period
- Quick setup
- Theme setup steps are minimal to allow for quick launch
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
Marketing and conversion
- Back-in-stock alert
- Blogs
- Cross-selling
- Customizable contact form
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Quick view
- Recently viewed
- Recommended products
- Store locator
Merchandising
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product videos
- Slideshow
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
266 reviews
We changed our store's old theme to Icon with the Dolce version and loved it! It's very minimalistic, perfect for clothing brands like ours who are looking for something that is user-friendly and simple for their customers. We had trouble with a few features, but reached out to Underground, and they delivered an excellent service. Max was very helpful and efficient, we are happy about our choice!
I am really happy with this theme - it is clean and modern, and allows you to customise your site quite well. The only constructive feedback I'd give is that it would be great if you could add a section of customisable text (not just rich text) and a section of just an image (not image with txt overlay or gallery etc). The support is fantastic, Max is brilliant and very patient. Would recommend!
Lots of different bugs across desktop and mobile adaptation not working well. When I asked the support, I had to insist to get some help (their 1st response was pay someone to code when these were obviously a theme issues) and when after 8 emails, the problem was finally fixed only to create other layout inconsistencies. After 2 weeks, we ended up buying another theme and waisted time and $180
Having had time to review the mistakes that were made in support when helping you we do have to put our hands up and wholly accept that we did make a real mess of this one. Very disappointed in our own failure to escalate this appropriately. We are to help make this right should you wish to re-visit at any time.
The customer support was brilliant- thank you to Tiffany!
Great to hear that Tiffany was able to help with your store. Let us know if you need any further help!
This theme is supported by We are Underground
Have a question about this theme?
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- High-volume stores
- Designed for stores that process a large number of transactions in a given period
- Quick setup
- Theme setup steps are minimal to allow for quick launch
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
Marketing and conversion
- Back-in-stock alert
- Blogs
- Cross-selling
- Customizable contact form
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Quick view
- Recently viewed
- Recommended products
- Store locator
Merchandising
- Animation
- Color swatches
- High-resolution images
- Image galleries
- Image hotspot
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product videos
- Slideshow
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recently viewed
- Recommended products
- Sticky header
266 reviews
We changed our store's old theme to Icon with the Dolce version and loved it! It's very minimalistic, perfect for clothing brands like ours who are looking for something that is user-friendly and simple for their customers. We had trouble with a few features, but reached out to Underground, and they delivered an excellent service. Max was very helpful and efficient, we are happy about our choice!
I am really happy with this theme - it is clean and modern, and allows you to customise your site quite well. The only constructive feedback I'd give is that it would be great if you could add a section of customisable text (not just rich text) and a section of just an image (not image with txt overlay or gallery etc). The support is fantastic, Max is brilliant and very patient. Would recommend!
Lots of different bugs across desktop and mobile adaptation not working well. When I asked the support, I had to insist to get some help (their 1st response was pay someone to code when these were obviously a theme issues) and when after 8 emails, the problem was finally fixed only to create other layout inconsistencies. After 2 weeks, we ended up buying another theme and waisted time and $180
Having had time to review the mistakes that were made in support when helping you we do have to put our hands up and wholly accept that we did make a real mess of this one. Very disappointed in our own failure to escalate this appropriately. We are to help make this right should you wish to re-visit at any time.
The customer support was brilliant- thank you to Tiffany!
Great to hear that Tiffany was able to help with your store. Let us know if you need any further help!
This theme is supported by We are Underground
Have a question about this theme?
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
