Icon

Perfect for visually striking brands with image-focused content

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Dropshippers, High-volume stores, Quick setup

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator
  • Back-in-stock alert
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page

Merchandising

  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product videos
  • Animation

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator
  • Back-in-stock alert
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page

Merchandising

  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product videos
  • Animation

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

266 reviews

92% positive

  • 245 positive reviews
  • 5 neutral reviews
  • 16 negative reviews
Write a review
EVOSY Apr 06, 2015

The best theme we used so far, and undeniably the best support we ever received from any app or theme.

Cakravala Mar 06, 2015

Icon themes is my favorite! and Underground Media have an excellent and fast response support team. Awesome! ;)

Tan & Brown Jan 27, 2015

My favourite theme to date. Exceptional customer service. Love everything Underground Media does and highly recommend working with them.

IVYGOOD Dec 11, 2014

Absolutely stunning theme! I used this theme for my store www.ivygood.com and it's a breeze to setup. KUDOS to Richard at the supporting team. He is just so fast and efficient. His reply is straight to the point and super easy to follow! Strongly recommend!

This theme is supported by We are Underground

Have a question about this theme?

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Mobile preview for Icon in the "Clean" style
Vantage $240 USD

Quick setup, Visual storytelling