Pipeline

A fashionable, feature rich theme designed for luxury brands

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Color swatches
  • Quick view
  • Stock counter

See all features here

$320 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • EU translations (EN, FR, IT, DE, ES)
  • Store locator
  • Color swatches
  • Quick view
  • Stock counter

See all features here

Theme highlights

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

172 reviews

99% positive

  • 171 positive reviews
  • 0 neutral reviews
  • 1 negative reviews
Write a review
FEMMES SANS PEUR 11 days ago

I'm so impressed with how this theme functions and any issues that I came across while building my site were quickly resolved by one of their developers Mark. He responded to each issue with a thorough explanation on how to fix it along with images, GIFS, video tutorials and links to read up on how to customize each feature to my liking. Awesome features!

Lamcy Jan 19, 2023

Less colours options, the theme in some blocks the colour selection not more than 5 colours, Blocks layout is very restricted this part should be 100% customizable, No option to adjust the footer layout, The theme does not reflect properly on the mobile, especially the slide show, the photos are not fitting on the screen, No option to resize the blocks on the home page.

Vogue Paws Jan 14, 2023

Literally the best theme there is. Also Mark and the support team go above and beyond. Highly recommend.

Zuri Jan 05, 2023

This theme is great, and equally as great is the support. They always respond quickly and helpfully, and are constantly releasing new features and updates that are actually useful and valuable.

This theme is supported by Groupthought

Have a question about this theme?

Release notes

Version 6.5.1 - January 25, 2023

Version 6.5.1 fixes an issue where the added-to-card popdown shows behind the header

Version 6.5.0 - January 24, 2023

Version 6.5.0 adds support for complimentary products from the Search & Discovery app and image focal points.

Added

  • Add focal points to adjust image cropping: press the edit button when you pick an image in the theme editor, then add a focal point to the most important part of the image
  • Add a "complimentary product" block to your product form to show cross-sells from Shopify's Search & Discovery app
  • Create smart cart upsells: show the least expensive product that will qualify the cart for free shipping

Changed

  • The upsell block on product page now supports both single product and product list metafields

Fixes and other improvements

  • Improve image load performance on the product page with preload tag
  • Faster scroll animations on slow-processor devices
  • Fix potential bug caused by placing a buy button for a different product between the main product form and main buy button
  • Add dropdown support to toolbar secondary mobile menu

Version 6.4.0 - November 11, 2022

Version 6.4.0 adds quick buy buttons. Now customers will be able to add products to the cart with one click, directly from the collection page.

Added

  • One-click quick-buy on the collection page
  • Options to use quick-view, quick-buy, or both

Changed

  • Better slideshow arrows — now the left and right arrows follow the mouse everywhere except links and buttons
  • Improves newsletter submission experience
  • Better load states for the quickview buttons

Stores using Pipeline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $320 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.