Pipeline

$360 USD

A fashionable, feature rich theme designed for luxury brands

by Groupthought

Maximize Merchandising

Boost sales with countdowns, hotspots, free shipping bars, popups, and announcements designed to engage and convert customers.

Maximize Merchandising
First to Support Nested Blocks

Build with 40+ sections, including five new OS 3.0 sections with nested blocks — unlocking endless customization for your storefront.

First to Support Nested Blocks
Built to Scale With You

Launch fast, then grow with smart upsells, free shipping-aware carts, and product cards that simplify color and size selection.

Built to Scale With You

Features

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Presets

Pipeline comes with 4 ready-made designs for your store

Theme screenshot that previews Pipeline
Pipeline
Theme screenshot that previews Petra
Petra
Theme screenshot that previews Pahoa
Pahoa
Theme screenshot that previews Phantom
Phantom

Stores using this theme

Reviews

98% positive 206 reviews for all presets
Positive reviews 98% 201
Neutral reviews 0% 0
Negative reviews 2% 5

Crebie Co

I've been using this theme for 2 years and I love how easy it is to customize. I like how new features are added and when I had questions for the team they were able to help quite quickly. Looking forward to all the new updates.

HUE Collection

The Pipeline theme is clean, easy to work with, and highly versatile. Alex fixed an issue for me quickly, even over a holiday weekend. Outstanding support. Highly recommend.

oswenkoln.com

Great theme and great support as always from Shopify.

Baby Crystals

From all the Themes i worked with , this is best in every aspect , especially the support by Mark , he is amazing , alwsy replies quick and help with what ever you need , really this is the best theme shopify offers , worth every penny

Designed by Groupthought

Version 8.0.0

June 13, 2025

Version 8.0.0 adds the ability to install demo-specific layouts directly from the theme store.

Theme documentation

View details

Designer contact details

1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA

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Future proof
Regularly updated and always works with the newest Shopify features.
Play before you pay
Customize until you love it. Only pay when you publish.
Blazing fast checkout
Speed-tested so your customers check out in record time.
Keep it forever
One-time payment, lifetime license for your store. No expiration.

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