Primavera

$400 USD

A soft, luxurious aesthetic for high-end jewelry, accessories and bags

by Ultramarina

**Trusted by Shopify Pros**
Built on Shopify’s latest architecture and packed with 30+ flexible sections, Primavera is trusted by pros and easy for anyone to customize.

**Design That Elevates & Sells**
Take full creative control with Primavera’s versatile theme blocks – or use AI-generated blocks right within your favorite sections.

**Built to Scale**
Future-proof your business and start strong with the latest tech, web best practices & accessibility – all vetted by certified IAAP experts.

Features

Cart and checkout

Cart notes
Gift wrapping
In-store pickups
Quick buy
Sign in with Shop
Slide-out cart

Marketing and conversion

Blogs
Countdown timer
Cross-selling
Customizable contact form
EU translations (EN, FR, IT, DE, ES)
FAQ page
In-menu promos
Press coverage
Product badges
Promo banners
Promo popups
Promo tiles
Quick view
Recommended products
Right-to-left
Stock counter
Trust badges

Merchandising

Animation
Before/after image slider
Color swatches
High-resolution images
Image galleries
Image hotspot
Image rollover
Image zoom
Ingredients or nutritional information
Lookbooks
Product options
Product tabs
Product videos
Shipping/delivery information
Size chart
Slideshow
Usage information

Product discovery

Back-to-top button
Breadcrumbs
Collection page navigation
Enhanced search
Infinite scroll
Mega menu
Product filtering and sorting
Recommended products
Sticky header
Swatch filters

Cart and checkout

Cart notes
Gift wrapping
In-store pickups
Quick buy
Sign in with Shop
Slide-out cart

Marketing and conversion

Blogs
Countdown timer
Cross-selling
Customizable contact form
EU translations (EN, FR, IT, DE, ES)
FAQ page
In-menu promos
Press coverage
Product badges
Promo banners
Promo popups
Promo tiles
Quick view
Recommended products
Right-to-left
Stock counter
Trust badges

Merchandising

Animation
Before/after image slider
Color swatches
High-resolution images
Image galleries
Image hotspot
Image rollover
Image zoom
Ingredients or nutritional information
Lookbooks
Product options
Product tabs
Product videos
Shipping/delivery information
Size chart
Slideshow
Usage information

Product discovery

Back-to-top button
Breadcrumbs
Collection page navigation
Enhanced search
Infinite scroll
Mega menu
Product filtering and sorting
Recommended products
Sticky header
Swatch filters

Presets

Primavera comes with 5 ready-made designs for your store

Theme screenshot that previews Primavera

Theme screenshot that previews Composition

Stores using this theme

Reviews

100% positive 4 reviews for all presets

100% 4

0% 0

All reviews

ClassyTea

Jun 23, 2025

Perfect for my high-end curated vintage store. Looks luxe out of the box but incredibly customizable—especially the separate mobile/desktop controls (crucial since 95% of my traffic is mobile). Fast loading, responsive, no errors. Regular updates actually improve functionality, responsive support, great documentation. For a high-end look/experience, I'm sticking with Primavera. Worth the price.

Missy Reno Smith

Jun 21, 2025

The Primavera theme by Ultra Marina Studios is amazing. There are so many sections and blocks to choose from, and they all look amazing. I am new to Shopify and Marianne has answered so many questions for me and offered helpful suggestions. They are also helping me with customizations. This theme is worth every penny, and they continue to add new features to make the theme even better.

Sitzdesign

Apr 30, 2025

Sehr schönes Theme - wir sind sehr zufrieden mit dem Kauf.

Smuuv Body

Apr 22, 2025

The Primavera theme is one of the best investments we’ve made. It's flexible, beginner-friendly, and built on a rock-solid foundation. Customization is effortless, and the docs made setup easy, even with no coding experience. The founders were super helpful too. Worth every dollar — highly recommend! Check it out on www.smuuvbody.com.

Designed by Ultramarina

Get support All themes

Version 1.4.0

• July 02, 2025

Added

Added a new product block, Linked products, to link together different products as if they were variants
Added option to show variant image thumbnails in the variant picker.
Added option to show border buttons for variant picker
Added support for preorder products with a metafield
Added ability to mark collapsible content regions as being open by default
Added option for PDP collapsibles to be linked to a page
Added option to show a checkbox in the cart
Added support for a character limit on custom line itemp properties
Added one-time basic analytics to help us understand how theme trials are being used. This data helps us prioritize features and optimizations that matter most to merchants.

Other fixes and improvements

Fixed invalid ARIA reference in footer collapsible navigation
Shows an empty placeholder if a swatch has not been uploaded
Fixed issue where pagination back to page one may not work in certain cases
Fixed issue where price toggles could display over filters footer
Fixed skip link target for product media skip link
Fixed missing count for screen reader users when using badge style
Improved rich text alignment for lists

View details All versions

Theme documentation

View details

Unit B, 11/F, Yam Tze Commercial Building, 23 Thomson Road, Wan Chai, Hong Kong, HK, N/A, HK

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Crafted for commerce

The world’s best online stores use Shopify themes

Future proof: Regularly updated and always works with the newest Shopify features.
Play before you pay: Customize until you love it. Only pay when you publish.
Blazing fast checkout: Speed-tested so your customers check out in record time.
Keep it forever: One-time payment, lifetime license for your store. No expiration.

Primavera

Primavera

Features

Cart and checkout

Marketing and conversion

Merchandising

Product discovery

Cart and checkout

Marketing and conversion

Merchandising

Product discovery

Presets

Stores using this theme

Reviews

ClassyTea

Reply from designer

Missy Reno Smith

Reply from designer

Sitzdesign

Reply from designer

Smuuv Body

Reply from designer

Designed by Ultramarina

Version 1.4.0

Added

Other fixes and improvements

Theme documentation

More themes for jewelry and accessories

The world’s best online stores use Shopify themes

Build fast and sell more
with Shopify themes

Primavera

Primavera

Features

Cart and checkout

Marketing and conversion

Merchandising

Product discovery

Cart and checkout

Marketing and conversion

Merchandising

Product discovery

Presets

Stores using this theme

Reviews

Designed by Ultramarina

Version 1.4.0

Added

Other fixes and improvements

Theme documentation

Designer contact details

More themes for jewelry and accessories

The world’s best online stores use Shopify themes

Build fast and sell morewith Shopify themes

Build fast and sell more
with Shopify themes