Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
Illest Boom Box Feb 22, 2018

Super helpful support team that goes above and beyond! Theme is very flexible and easily configured.

grippysox Dec 27, 2017

needed some help with the layout after the update moved some elements around. customer service is amazing...they had it fixed within a day or two and made sure i was happy with the result. thanks! :)

the50ml Dec 15, 2017

I am currently using their startup theme ( for its simplicity and cool features. But most of all, I am very impressed with their support team. I had some troubles and wish list, and they always got back to me quickly and solved the problems. Top notch customer service and very reliable!!! I would use them again.

Cutie Lovely Nov 29, 2017

The theme is awesome! A lot of great features already in it. The support team is very on point. They get back to you quickly and with a solution. Thank you guys

This theme is supported by Pixel Union

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Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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