Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
Scare Dancer Jul 06, 2017

Excellent theme! It was just what I needed for a store with only a few products.

BOTSY Jul 05, 2017

I spend almost $200 on a theme that won't even let me change how text is justified. I can't even add new pages with the home sections. Poorly made theme that would ok for $5 not $200.

PURPLE BUDDHA PROJECT Jun 27, 2017

Steve at support was more than helpful, and even though im not tech savy, Steve patiently worked with me and helped me in the process! Great service!

Drink Healthy Today Jun 23, 2017

I think it's a perfect theme for a single product store. Helps you give a really convincing description of your product while displaying all good facets of it. It looks clean and elegant. Awesome customer support with a response time of less than 24hr. Highly recommend it. You can see it in action on my store: https://www.drinkhealthy.today/

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes for Furniture

Atlantic theme

Galleria theme

More themes by Pixel Union

Editions theme

The Spring style of the Editions theme
Mobile preview for Startup in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup

Grid theme

The Bright style of the Grid theme
Mobile preview for Startup in the "Bright" style
Grid $180 USD