Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
DadWare Jan 07, 2017

This theme does not have a CHECKOUT button. Get that? The steering wheel of ecommerce and this doesn't have it. Want it? Gotta hire a third party to install it. Countless problems with customizing the front page fonts and whatnot. If I hadn't sunk $1k into development of the site, I would have left shopify altogether over this POS.

SíosBóx Dec 20, 2016

I love the look of this theme and after a few days really got the hang of setting it up. I had some issues trying to figure out some parts of it but Pixel Union were great and took care of it for me. Would recommend using their products.

Lacerlot Dec 15, 2016

The team at Pixel Union has been so responsive, patient, and helpful. Shout out to Reid and Amanda for all your fantastic support.

Wildini Dec 14, 2016

I've loved using the Startup theme. Simple, minimalist design and easy to work with. I have a lot of flexibility with colors and fonts, and the layout is well spaced for desktop and mobile on all pages.

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes for Furniture

Expression theme

Grid theme

The Warm style of the Grid theme
Mobile preview for Startup in the "Warm" style
Grid $180 USD

by Pixel Union

Ira theme

More themes by Pixel Union

Editions theme

The Spring style of the Editions theme
Mobile preview for Startup in the "Spring" style
Editions $150 USD

Not-for-profits, Physical stores, Quick setup

Grid theme

The Bright style of the Grid theme
Mobile preview for Startup in the "Bright" style
Grid $180 USD