Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

Theme highlights

Highlight your customer review

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

90 reviews

87% positive

  • 78 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
Niyama Wellness 1 day ago

This theme has given my store a much needed refresh and is so much more beautiful and functional than my old theme! it has allowed me to remove a couple of paid apps because the features were built in to Startup. And when i've needed help the support team has been so friendly, helpful and fast to respond - like under an hour! Highly recomend

Sortiraparis Apr 12, 2022

The Startup theme has really helped us a lot. We have been able to customize so many things so fast with this theme. I love it!

BasketPong Mar 24, 2022

Amazing theme, amazing support. I used the Startup theme with the 'home' skin. For a small sku store, this theme is phenomenal. I really don't think I will need to hire a developer for ANYTHING in the future. It's so simple to use and has every feature I need for this 'single product' store. I have built many Shopify stores, this theme is perfect. Almost as perfect as their customer support.

Silkypel.com Mar 10, 2022

[Totally Recommended] I love the startup theme. I could do so much more with it, than any other theme I used before. It is an excellent solution if you're particularly looking to enhance user experience. The Startup theme made my website not only UI and UX friendly but also aesthetically pleasing. Pixel Union Support is very helpful and insightful.

This theme is supported by Pixel Union

Have a question about this theme?

Release notes

Version 11.0.1 - January 31, 2022

We have updated the currency selector to use country names in addition to currency codes

Changed

  • We have updated the currency selector to use country names in addition to currency codes

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Mobile preview for Startup in the "Bright" style
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Mobile preview for Startup in the "Organic" style
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