Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
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EQ Acoustics Jul 01, 2019

I've now used Pixel Union themes across 5 different Shopify stores over the last 5 years, including StartUp on two of them. I have only good things to say about their approach to customer service and support. They respond quickly and accurately, assisting with issues and solving problems in the smoothest way. Nice work team!

Yardbird Outside Dec 26, 2018

I've really enjoyed the flexibility and modular approach this theme uses. So far it's accommodated most of my requests, and the support team (NORM!!) has been fantastic. Extremely responsive and has gone the extra mile. Very much worth the $180. My one rec - would love to see the same modular storytelling components available on collection and product pages.

TryLookalu Aug 24, 2018

The startup theme is perfect for my new ecomm startup. Clean, beautiful, and easy to navigate. PLUS, and this is the best part, Pixel Union's support is simply amazing. Highly recommend for someone who is launching a product / simple online business and wants a slick, professional, and easy to use website.

MONKEY Aug 10, 2018

The theme itself is A+ and perfect for our needs, but even better than the theme itself is the support that is provided!! Anything I need, the Pixel Union is very responsive and can even make technical changes on my theme that are outside of my knowledge capabilities. 100% recommended

This theme is supported by Pixel Union

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Stores using Startup

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What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Not-for-profits, Physical stores, Quick setup