Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

$180 USD

Unlimited free trial. Pay only if you publish.

82 reviews

85% positive

  • 70 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
yourcondobutler Nov 11, 2017

Love this Pixel Union theme it is really adapting as my business changes and grows. I have been using this theme for about 1.5 years. I have a service based business and this theme has really been great as I figure my business out. The support that Pixel Union gives is top notch. Very grateful and a big shout out to Steve for his help with my customization this morning!

DU NORD SKIN CARE Oct 14, 2017

For an utter novice, the Startup theme was surprisingly straightforward to use for the most part and elegant. However, it has been the wonderful staff at Pixel Union that's made all the difference regarding my experience with the theme. They are responsive and helpful, and I know that if I have an issue I can rely on them. Many thanks to everyone at Pixel Union!

FrogLog Oct 12, 2017

This theme has some high end features like alternating content, testimonials and a formatted FAQ page already built in. The support is awesome as well and very responsive.

Jennifer Hamley England Sep 21, 2017

We started with this theme for an Indiegogo campaign and now we're running a store of 10 products with more coming. We've made a lot of customisations to tweak the theme and the support team have been incredible. It really makes the difference between frustration and results. Big thanks to Steve! our site is https://jenniferhamley.com if you want to see what we've done with this theme.

This theme is supported by Pixel Union

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Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $180 only if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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