Theme highlights
Highlight your customer review
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- Quick setup
- Theme setup steps are minimal to allow for quick launch
- Selling internationally
- Designed for stores that sell across regional boundaries
Cart and checkout
- Cart notes
- Quick buy
Marketing and conversion
- FAQ page
- Product reviews
- Promo banners
- Recommended products
Merchandising
- High-resolution images
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Recommended products
- Sticky header
82 reviews
Love this Pixel Union theme it is really adapting as my business changes and grows. I have been using this theme for about 1.5 years. I have a service based business and this theme has really been great as I figure my business out. The support that Pixel Union gives is top notch. Very grateful and a big shout out to Steve for his help with my customization this morning!
For an utter novice, the Startup theme was surprisingly straightforward to use for the most part and elegant. However, it has been the wonderful staff at Pixel Union that's made all the difference regarding my experience with the theme. They are responsive and helpful, and I know that if I have an issue I can rely on them. Many thanks to everyone at Pixel Union!
This theme has some high end features like alternating content, testimonials and a formatted FAQ page already built in. The support is awesome as well and very responsive.
We started with this theme for an Indiegogo campaign and now we're running a store of 10 products with more coming. We've made a lot of customisations to tweak the theme and the support team have been incredible. It really makes the difference between frustration and results. Big thanks to Steve! our site is https://jenniferhamley.com if you want to see what we've done with this theme.
This theme is supported by Pixel Union
Have a question about this theme?
Online Store 2.0
The new standard in customizability and speed
Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.
This theme is great for
- Dropshippers
- Designed specifically for dropshippers
- Quick setup
- Theme setup steps are minimal to allow for quick launch
- Selling internationally
- Designed for stores that sell across regional boundaries
Cart and checkout
- Cart notes
- Quick buy
Marketing and conversion
- FAQ page
- Product reviews
- Promo banners
- Recommended products
Merchandising
- High-resolution images
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Recommended products
- Sticky header
82 reviews
Love this Pixel Union theme it is really adapting as my business changes and grows. I have been using this theme for about 1.5 years. I have a service based business and this theme has really been great as I figure my business out. The support that Pixel Union gives is top notch. Very grateful and a big shout out to Steve for his help with my customization this morning!
For an utter novice, the Startup theme was surprisingly straightforward to use for the most part and elegant. However, it has been the wonderful staff at Pixel Union that's made all the difference regarding my experience with the theme. They are responsive and helpful, and I know that if I have an issue I can rely on them. Many thanks to everyone at Pixel Union!
This theme has some high end features like alternating content, testimonials and a formatted FAQ page already built in. The support is awesome as well and very responsive.
We started with this theme for an Indiegogo campaign and now we're running a store of 10 products with more coming. We've made a lot of customisations to tweak the theme and the support team have been incredible. It really makes the difference between frustration and results. Big thanks to Steve! our site is https://jenniferhamley.com if you want to see what we've done with this theme.
This theme is supported by Pixel Union
Have a question about this theme?
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
