$170 USD
- 99% (144)
Startup
Unlimited free trial. Pay if you publish.
- Reviews (102)
- 82% positive
- Developer
- Pixel Union
Release notes
Last updated Jun 13, 2025
•
Version 13.0.0
Theme highlights
Highlight customer reviews
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
102 reviews
BOTSY- The Wall Drawing Robot
May 31, 2025
The Startup theme has worked great for our business website botsy.com for many years. The theme is stable and easy to manage. The very important thing is that their customer support- quick, efficient and helpful. It seems their team is overseas. If you have a question, send it even in the evening and an answer comes by the next morning. Sweat.
Soundrise
Dec 4, 2024
The team took time to fix some code in my blog. This was much appreciated as this blog post was important to our customers. Very good customer service.
Healthspan Holistic
May 31, 2024
Great theme and excellent customer service! :-)
iFramix
Feb 27, 2024
A rather mediocre template, only slightly better than a free template, but still lacking in some aspects. For instance, there is no option for brand statements in the footer, and the font choice is unappealing. I would like a refund.
Hi iFramix team! We are always looking for ways to make our themes better and appreciate your feedback! If you need any assistance with setting up your theme, or have questions about your Startup theme, please reach out to our support team so we can assist. The best way to connect with us is to send an email to support@pixelunion.net. All the best, Pixel Union
This theme is supported by Pixel Union
About
- 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA
- support@pixelunion.net
Release notes
Version 13.0.0 June 13, 2025
Startup 13.0.0 includes adjustments to the theme directory structure for the 2025 theme store redesign.
Version 12.3.3 April 9, 2025
Startup 12.3.3 removes a console error when using the theme editor.
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
102 reviews
BOTSY- The Wall Drawing Robot
May 31, 2025
The Startup theme has worked great for our business website botsy.com for many years. The theme is stable and easy to manage. The very important thing is that their customer support- quick, efficient and helpful. It seems their team is overseas. If you have a question, send it even in the evening and an answer comes by the next morning. Sweat.
Soundrise
Dec 4, 2024
The team took time to fix some code in my blog. This was much appreciated as this blog post was important to our customers. Very good customer service.
Healthspan Holistic
May 31, 2024
Great theme and excellent customer service! :-)
iFramix
Feb 27, 2024
A rather mediocre template, only slightly better than a free template, but still lacking in some aspects. For instance, there is no option for brand statements in the footer, and the font choice is unappealing. I would like a refund.
Hi iFramix team! We are always looking for ways to make our themes better and appreciate your feedback! If you need any assistance with setting up your theme, or have questions about your Startup theme, please reach out to our support team so we can assist. The best way to connect with us is to send an email to support@pixelunion.net. All the best, Pixel Union
This theme is supported by Pixel Union
About
- 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA
- support@pixelunion.net
Release notes
Version 13.0.0 June 13, 2025
Startup 13.0.0 includes adjustments to the theme directory structure for the 2025 theme store redesign.
Version 12.3.3 April 9, 2025
Startup 12.3.3 removes a console error when using the theme editor.
Stores using Startup
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
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Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $100 if you publish the theme to your store.
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Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
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Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
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Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
