SM2 Health & Apparel
Leo (with the support team) has been very responsive and supportive in answering my questions either email or loom video.
Blum
$170 USD
The editorial fashion theme — inspire, outfit, buy.
by eComX
Hotspot-enabled sections, outfit-building collections, & lifestyle imagery designed for DTC apparel brands where buyers decide with eyes.
Product siblings, shop the look, and promotion tools reduce friction at the exact moment fashion buyers commit.
Beyond 30+ pre-built sections, create more using flexible custom sections with nested blocks or generate with AI inside the theme editor.
WHAT'S INCLUDED
Features
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Usage information
- Slideshow
- Size chart
- Shipping/delivery information
- Product videos
- Product tabs
- Product options
- Lookbooks
- Image zoom
- Image rollover
- Image hotspot
- Image galleries
- High-resolution images
- Color swatches
- Before/after image slider
- Animation
- Combined listing Shopify Plus
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
- Slide-out cart
- Sticky cart
Marketing and conversion
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Right-to-left
- Stock counter
- Trust badges
Merchandising
- Usage information
- Slideshow
- Size chart
- Shipping/delivery information
- Product videos
- Product tabs
- Product options
- Lookbooks
- Image zoom
- Image rollover
- Image hotspot
- Image galleries
- High-resolution images
- Color swatches
- Before/after image slider
- Animation
- Combined listing Shopify Plus
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Infinite scroll
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Presets
Blum comes with 5 ready-made designs for your store
Blum
Solie
Totem
Fuji
Monti
Stores using this theme
Reviews
99% positive
258 reviews for all presets
Positive reviews
256
Neutral reviews
0
Negative reviews
2
puddle muckers supply company™
Truly excellent and responsive customer service. Beautiful theme with lots of features and upside potential.
Gutheory
Very happy with the Blum theme, been using it for a few days to setup the website and it has all the functionality and esthetic I was looking for. Highly customizable. I had a questions to the support team and I got a reply with a clear video within 10min from Ryan, which solved my request super fast. I have been reviewing a lot of themes before deciding on this one and I am really glad I did.
Reply from designer
Finding the perfect theme is no easy task, so hearing that Blum has everything you were looking for made our day! Thank you so much for choosing us, and please don't hesitate to reach out if any other questions pop up. We can't wait to see your finished website!
Little Es Studio
I have never received better support than Ryan and his team - Blum theme. Not only do they fix the issue, they teach you and explain why it happened. Very professional and very easy to talk to. I plan to use Blum for another project in the near future!
Reply from designer
Thank you for taking the time to share your experience with the Blum theme. Our team, especially Ryan, takes great pride in delivering professional, clear, and educational support, so your feedback means the world to us. Knowing that you plan to use Blum for your next project is the highest compliment we could receive. Please don't hesitate to reach out whenever you need assistance!
Designed by eComX
Version 3.9.0
• July 17, 2026This release introduces pre-order support, new FAQ and Images with Text Scroll sections, a revamped Before/After section, product disclosures for the product page, cart, and cart drawer, and a series of parallax, slideshow, and accessibility improvements.
Theme documentation
Designer contact details
Ha Noi, VN
hi@ecomx.co
Crafted for commerce
The world’s best online stores use Shopify themes
- Future proof
- Regularly updated and always works with the newest Shopify features.
- Play before you pay
- Customize until you love it. Only pay when you publish.
- Blazing fast checkout
- Speed-tested so your customers check out in record time.
- Keep it forever
- One-time payment, lifetime license for your store. No expiration.