Blum

$170 USD

The editorial fashion theme — inspire, outfit, buy.

by eComX

Shoppers Buy The Looks

Lifestyle imagery inspires the shoppers, interactive lookbook hotspots let customers add an entire styled outfit to cart without hesitation.

Seamless Color Switching

Connect separate product listings as color siblings so shoppers browse colorways naturally without cluttering collection pages.

Seamless Color Switching
AI Compatible Section Building

Beyond 30+ pre-built sections, create more using flexible custom sections with nested blocks or generate with AI inside the theme editor.

AI Compatible Section Building

Features

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Presets

Blum comes with 5 ready-made designs for your store

Theme screenshot that previews Blum
Blum
Theme screenshot that previews Solie
Solie
Theme screenshot that previews Totem
Totem
Theme screenshot that previews Fuji
Fuji
Theme screenshot that previews Fable
Fable

Stores using this theme

Reviews

99% positive 266 reviews for all presets
Positive reviews 99% 264
Neutral reviews 0% 0
Negative reviews 1% 2

Bon' Couture Boutique

I have spent a few sessions working with Ryan, one of your Technical Professionals; he has been amazing helping us resolve a few issues with our Blum theme. Not only is he technically proficient, his patience and genuine concern with helping us achieve our website goals; we have been extremely pleased with his engagement.

7th S Productions

The Blum theme is beautifully designed and highly customizable! I've made extensive customizations to my website, and Leo and Keity have been absolutely outstanding. Their patience, professionalism, responsiveness, and dedication to bringing my vision to life have been exceptional. They consistently go above and beyond. Highly recommended for both the theme and its amazing support team!

Kiosk Grandi

It is a very well rounded theme, easy to work with and we get everything out of it that we wanted. When encountering problems we have gotten the best service. So five starts from us!

wekynd

The theme is quite apt for a growing startup, it helped us increased website speed and make process easy for the most parts for users.

Designed by eComX

Version 3.10.1

• November 02, 2026

This update fixes the layout of the password page pop-up, makes heading accents work in every section and rounds section images to match the cards.

Theme documentation

View details

Designer contact details

1500 N Grant St, Ste R, Denver, CO, 80203, US

hi@ecomx.co

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