Blum

$170 USD

The editorial fashion theme — inspire, outfit, buy.

by eComX

Lookbook-First Fashion Layout

Hotspot-enabled sections, outfit-building collections, & lifestyle imagery designed for DTC apparel brands where buyers decide with eyes.

Drive More Sales

Product siblings, shop the look, and promotion tools reduce friction at the exact moment fashion buyers commit.

Drive More Sales
AI Compatible Section Building

Beyond 30+ pre-built sections, create more using flexible custom sections with nested blocks or generate with AI inside the theme editor.

AI Compatible Section Building

Features

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters

Presets

Blum comes with 5 ready-made designs for your store

Theme screenshot that previews Blum
Blum
Theme screenshot that previews Solie
Solie
Theme screenshot that previews Totem
Totem
Theme screenshot that previews Fuji
Fuji
Theme screenshot that previews Monti
Monti

Stores using this theme

Reviews

99% positive 265 reviews for all presets
Positive reviews 99% 263
Neutral reviews 0% 0
Negative reviews 1% 2

7th S Productions

The Blum theme is beautifully designed and highly customizable! I've made extensive customizations to my website, and Leo and Keity have been absolutely outstanding. Their patience, professionalism, responsiveness, and dedication to bringing my vision to life have been exceptional. They consistently go above and beyond. Highly recommended for both the theme and its amazing support team!

Kiosk Grandi

It is a very well rounded theme, easy to work with and we get everything out of it that we wanted. When encountering problems we have gotten the best service. So five starts from us!

wekynd

The theme is quite apt for a growing startup, it helped us increased website speed and make process easy for the most parts for users.

Lucky_U Riders

Excellent support and great customer service. The development team is very helpful, responsive, and always willing to assist with any issues or questions. I really appreciate their attention, especially Ryan and Leo, to detail and commitment to finding solutions. Highly recommended!

Designed by eComX

Version 3.9.1

• September 25, 2026

This release adds support for the Shopify customer account component in the header, a label position option for the vertical Before/After layout, and fixes for the Images with Text Scroll and product variant blocks.

Theme documentation

View details

Designer contact details

1500 N Grant St, Ste R, Denver, CO, 80203, US

hi@ecomx.co

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