Clarity

$100 USD

Part of Creative • A clean, modern theme designed for supplements and wellness brands.

by Safe As Milk

**Beyond beautiful**
Elegant layouts, refined details, and intuitive tools that keep your products front and center while supporting your unique vision.

**Your success toolkit**
Choose a theme packed with 30+ flexible sections and clever features to help you sell more, build trust, and grow your business fast.

**Quick to load, hard to leave**
Lightning-fast performance keeps bounce rates low, while smooth navigation and clever design keeps your visitors focused on buying.

Features

Cart and checkout

Cart notes
Gift wrapping
In-store pickups
Quick buy
Sign in with Shop
Slide-out cart

Customer accounts and sign-in

Account menu

Marketing and conversion

Age verifier
Blogs
Cross-selling
Customizable contact form
EU translations (EN, FR, IT, DE, ES)
FAQ page
In-menu promos
Press coverage
Product badges
Promo banners
Promo popups
Promo tiles
Quick view
Recommended products
Stock counter
Trust badges

Merchandising

Animation
Before/after image slider
Color swatches
High-resolution images
Image galleries
Image rollover
Image zoom
Product options
Product tabs
Product videos
Size chart
Slideshow
Usage information

Product discovery

Back-to-top button
Breadcrumbs
Collection page navigation
Enhanced search
Mega menu
Product filtering and sorting
Recommended products
Sticky header
Swatch filters

Cart and checkout

Cart notes
Gift wrapping
In-store pickups
Quick buy
Sign in with Shop
Slide-out cart

Customer accounts and sign-in

Account menu

Marketing and conversion

Age verifier
Blogs
Cross-selling
Customizable contact form
EU translations (EN, FR, IT, DE, ES)
FAQ page
In-menu promos
Press coverage
Product badges
Promo banners
Promo popups
Promo tiles
Quick view
Recommended products
Stock counter
Trust badges

Merchandising

Animation
Before/after image slider
Color swatches
High-resolution images
Image galleries
Image rollover
Image zoom
Product options
Product tabs
Product videos
Size chart
Slideshow
Usage information

Product discovery

Back-to-top button
Breadcrumbs
Collection page navigation
Enhanced search
Mega menu
Product filtering and sorting
Recommended products
Sticky header
Swatch filters

Presets

Creative comes with 4 ready-made designs for your store, including Clarity

Clarity

Creative

Clutch

Cyan

Stores using this theme

Reviews

95% positive 20 reviews for all presets

95% 19

0% 0

5% 1

All reviews

afterich

Oct 19, 2026

I can't find any of the developers for this theme.

SupaDawg

Feb 28, 2025

We absolutely love the Creative theme! It’s sleek, flexible, and packed with customization options that made it easy to bring our website to life. The theme is intuitive to use, and the support team from Safe as Milk is fantastic—quick, helpful, and always on point. Highly recommend!

DUG Deutsche Uhrenmanufaktur Glashütte

Jan 20, 2025

I absolutely love this theme. Have tried several themes before and ended up using Creative. The best part tho is the outstanding support by the developer. Super quick and always helpful. Can fully recommend.

Graphic Rewilding

Dec 13, 2024

We have been using this theme for our site for 2 months now and I really like it. There are loads of different sections that you can add, each with many options for customisation. Overall the theme feels modern + clean. I have had great support from Safe As Milk when I have had questions with clear, friendly instruction - particularly from Brian C. Very happy - can't wait to see new features!

Designed by Safe As Milk

Get support All themes

Version 9.2.0

• September 14, 2026

The new Clarity preset showcases how Creative can be used for supplements and wellness brands, featuring clean product merchandising, lifestyle imagery, video storytelling, FAQs, testimonials, and wellness-focused content throughout.

The new preset provides a fresh example of building a distinctive wellness brand experience while highlighting Creative's flexibility across different industries.

View details All versions

Theme documentation

View details

Brighton, ENG, GB

support@safeasmilk.co

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Crafted for commerce

The world’s best online stores use Shopify themes

Future proof: Regularly updated and always works with the newest Shopify features.
Play before you pay: Customize until you love it. Only pay when you publish.
Blazing fast checkout: Speed-tested so your customers check out in record time.
Keep it forever: One-time payment, lifetime license for your store. No expiration.

Clarity

Clarity

Features

Cart and checkout

Customer accounts and sign-in

Marketing and conversion

Merchandising

Product discovery

Cart and checkout

Customer accounts and sign-in

Marketing and conversion

Merchandising

Product discovery

Presets

Stores using this theme

Reviews

afterich

Reply from designer

SupaDawg

DUG Deutsche Uhrenmanufaktur Glashütte

Graphic Rewilding

Designed by Safe As Milk

Version 9.2.0

Theme documentation

More themes for wellness

The world’s best online stores use Shopify themes

Build fast and sell more
with Shopify themes

Clarity

Clarity

Features

Cart and checkout

Customer accounts and sign-in

Marketing and conversion

Merchandising

Product discovery

Cart and checkout

Customer accounts and sign-in

Marketing and conversion

Merchandising

Product discovery

Presets

Stores using this theme

Reviews

Designed by Safe As Milk

Version 9.2.0

Theme documentation

Designer contact details

More themes for wellness

The world’s best online stores use Shopify themes

Build fast and sell morewith Shopify themes

Build fast and sell more
with Shopify themes