Icon

Perfect for visually striking brands with image-focused content

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Dropshippers, High-volume stores, Quick setup

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator
  • Back-in-stock alert
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page

Merchandising

  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product videos
  • Animation

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator
  • Back-in-stock alert
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page

Merchandising

  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product videos
  • Animation

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

266 reviews

92% positive

  • 245 positive reviews
  • 5 neutral reviews
  • 16 negative reviews
Write a review
ISKORISTI.ME Feb 08, 2018

Very good theme, fast and good customer support.

SUPERBODI Feb 06, 2018

Icon by Underground is great theme, really easy to use especially the home page section builder. Underground support is fantastic and very responsive. Thanks!

Saigon Shores Feb 01, 2018

Purchased this theme based on its apparent 'customer support' do not be fooled, it is non existent. We have experienced a number of small issues, easily resolvable but are unable to speak to someone about them and emails are completely ignored.

BohoBlu Jan 03, 2018

Themes are abundant but customer support is not. The service from Underground is not the norm. They are super great when you are getting set up but better than that, they are supportive after years of having their template. I can't say enough about their customer service. Great team!

This theme is supported by We are Underground

Have a question about this theme?

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Mobile preview for Icon in the "Haute" style

Dropshippers, Quick setup, Selling internationally