Icon

Perfect for visually striking brands with image-focused content

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Any catalog size
  • Dropshippers, High-volume stores, Quick setup

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator
  • Back-in-stock alert
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page

Merchandising

  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product videos
  • Animation

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator
  • Back-in-stock alert
  • Customizable contact form
  • Blogs
  • In-menu promos
  • Product badges
  • Promo banners
  • FAQ page

Merchandising

  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Slideshow
  • Color swatches
  • Product options
  • Product videos
  • Animation

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Sticky header
  • Recently viewed
  • Recommended products

266 reviews

92% positive

  • 245 positive reviews
  • 5 neutral reviews
  • 16 negative reviews
Write a review
UNDERATED Nov 10, 2015

Great theme and excellent customer service from the Underground Media team.

Kiki.Minchin Nov 09, 2015

Absolutely my favourite theme!! The underground media team could not have been more helpful with making the website exactly how i wanted with a rapid response also! Website looks great and clients love it xx

Furnace Jul 01, 2015

Fantastic theme. Elegant, yet simple. Tons of features and customization available and very easy to integrate social media accounts. The customer support is second to none. Questions and requests were answered and completed immediately, and we are extremely happy with the results. Thank you Underground Media!

the wit and the will May 28, 2015

Elegant, chic, and impactful theme that showcases product superbly and is adaptable enough to really personalise. Amazing customer service from Richard. Really pleased with my purchase, $140 well spent! Zoe thewitandthewill.com

This theme is supported by We are Underground

Have a question about this theme?

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

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Testament $240 USD

High-volume stores, Physical stores, Visual storytelling