Icon

Perfect for visually striking brands with image-focused content

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

$240 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Large catalogs
  • Dropshippers, High-volume stores, Quick setup

Theme highlights

Upsell & Cross-sell

Promote products within products with meta fields to drive upsells, highlight complimenting products and increase average order value.

Filter and refine

Increase product visibility with built-in OS2 filtering with color swatches. Lets customers break down large collections to manageable sizes

Fast and Accessible

Well supported and updated routinely with great features, Icon is a solid choice for increased accessibility & forward-thinking stores.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Icon comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
High-volume stores
Designed for stores that process a large number of transactions in a given period
Quick setup
Theme setup steps are minimal to allow for quick launch

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Back-in-stock alert
  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product videos
  • Slideshow

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

281 reviews

92% positive

  • 258 positive reviews
  • 5 neutral reviews
  • 18 negative reviews
Write a review
Lonavity Apr 27, 2022

Jason the Support Developer and Tiffany Casey were able to help me, and the service is good. The theme Icon is a good theme for an online shop.

Belle Donne Clothing & Accessories Apr 22, 2022

I was working on 2 of the themes they offer to see which meets my needs. When I decided. I accidentally activated the wrong theme. I hurried up and corrected it and tried to contact them for support and I have tried to get this resolved but they did not help at all. Paid for 2 themes when only 1 was needed. I would not recommend them at all.

Reply from We are Underground Apr 25, 2022

👋 Hi Angela, Our support team did reply to both of your emails back in January correctly informing you that you would need to reach the Shopify billing and support team. Theme charges are billed to your Shopify account and not directly with the theme developer. Their team will be able to correct and switch the purchase for you within your account.

Annie and Claire Apr 14, 2022

I had great experience with customer support, which is the most important for me!

States of Summer Apr 07, 2022

Amazing customer service and a really easy theme to work with to make it look exactly how you want! I highly recommend this theme.

This theme is supported by We are Underground

Have a question about this theme?

Release notes

No release notes available for this theme.

Stores using Icon

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $240 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Quick setup

Bullet theme

Boost theme

The Bloom style of the Boost theme
Mobile preview for Icon in the "Bloom" style
Boost $280 USD

by Clean Canvas

Alchemy theme

More themes by We are Underground

Mr Parker theme

The Wardrobe style of the Mr Parker theme
Mobile preview for Icon in the "Wardrobe" style
Mr Parker $240 USD

High-volume stores, Quick setup

Vantage theme

The Clean style of the Vantage theme
Mobile preview for Icon in the "Clean" style
Vantage $240 USD

Visual storytelling, Physical stores, High-volume stores