Impulse

Flexible, fashionable, proven design with powerful promotions.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

$310 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Sports and recreation
  • Any catalog size
  • High-volume stores, Physical stores, Visual storytelling

Theme highlights

Even more features with OS2.0

20+ sections now available everywhere, product sales points & metafields, multiple landing, product, and collection templates, and more.

Powerful promotions

Keep your customers shopping and maximize product awareness with our versatile custom promotion designer — now available on all templates.

Compete with the giants

Quick view, sales points, metafields, size & price sidebar filters, subcollections, engaging video, product page tabs, and a modern design.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Impulse comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • Press coverage
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

589 reviews

96% positive

  • 564 positive reviews
  • 9 neutral reviews
  • 16 negative reviews
Write a review
Wazoo Sep 12, 2019

This theme has been a great choice for us! We compared at least 5 themes before selecting this one. We're also very happy with the quick responses from the support team. They had all our questions answered and the customizations we asked about done within 48 hours of us reaching out. Very happy with everything so far - especially the quick responses and easy usability of the theme in general.

parismorece.com Sep 11, 2019

So far, so good. I love my new theme its very classy looking and the format is set up perfectly for my products that i will be selling in the near future. When help was needed with changing a feature the customer service was very quick and resolved the issue very quick. I would recommend this theme to anyone that wants to display a classy, clean, and professional look for their business.

Blue Ridge Overland Gear Sep 06, 2019

Before we launched our store back in May, we looked at a majority of the Shopify themes available and found Impulse. It has premium features, great support - and makes us look like a million bucks - without hiring an additional developer. Another key feature of the theme is the many layers of customization which is essential for us. Highly recommend!

meimelinru Sep 04, 2019

Not only does this theme look and feel amazing, but also guys from Archetypethemes made sure to write step-by-step guides for implementing their unique features, which are really easy to follow. We had an exceptional case where something didn't work as intended, but support was quick and hands-on. Found the exact solution we were looking for. Highly recommend!

This theme is supported by Archetype Themes

Have a question about this theme?

Stores using Impulse

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $310 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Physical stores

More themes by Archetype Themes

Expanse theme

The Classic style of the Expanse theme
Mobile preview for Impulse in the "Classic" style
Expanse $310 USD

Dropshippers, High-volume stores, Physical stores

Streamline theme

The Core style of the Streamline theme
Mobile preview for Impulse in the "Core" style
Streamline $310 USD

High-volume stores, Quick setup, Visual storytelling