Label

A bold contemporary theme for music, fashion and books.

Great for

  • Arts and crafts, Books, music, and video, Business equipment and supplies, Jewelry and accessories, Services
  • Digital products, Physical stores, Visual storytelling

$300 USD

Unlimited free trial. Pay if you publish.

Great for

  • Arts and crafts, Books, music, and video, Business equipment and supplies, Jewelry and accessories, Services
  • Digital products, Physical stores, Visual storytelling

Theme highlights

Stand out with audio and video

Easily set up a fully fledged audio player with a tracklist on your product page, or feature your product videos in a full width layout.

Integrate your products

Create lookbook and gallery pages. Show product image slideshows on grid items and feature complete-the-look upsell on product pages.

Highlight key information

Show key details including reviews and testimonials, location stock status and specification lists on your product pages.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Label comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Digital products
Supports the sale of non-physical products
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Event calendar
  • FAQ page
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Label comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Digital products
Supports the sale of non-physical products
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Cross-selling
  • Event calendar
  • FAQ page
  • Product reviews
  • Promo banners
  • Promo popups
  • Recommended products
  • Stock counter
  • Store locator

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product videos
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

54 reviews

100% positive

  • 54 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
LAFA Brands Jul 16, 2022

This is a great them with great functionality! It does everything I was looking for in a theme. When I couldn't figure something out the folks at Switch were responsive and fast to get back to me. (Turns out it was a simple little thing I wasn't doing.) I would highly recommend Switch and their themes. Thanks again!

Unsound Instruments Jul 07, 2022

Fantastic theme for artists & musicians. It's great both aesthetically and functionally. The audio player is really nice and the site is lightning fast. Excellent customer support as well. Highly recommend.

Brandon Thorne Jun 13, 2022

Great theme and great support team. I had a request in updating the size of the swatches on the page and they were very willing to help me out.

UNANIMOUS May 23, 2022

This website theme is great, I would definitely recommend. Also the support team are very friendly and always on hand to help with any requests. Thank you guys so much!

This theme is supported by Switch

Have a question about this theme?

Release notes

Version 3.3.2 - May 25, 2022

Added

  • Added theme setting for toggling product vendor in product grid item

Fixes and other improvements

  • Hooked gallery's image alignment setting up to image-crop snippet
  • Fixed videos in RTE on product page breaking JS on Safari
  • Fixed social sharing links not working on article template
  • Fixed incorrect Product JSON data issue in Collection with product section
  • Fixed vertical spacing issue for variant buttons
  • Fixed show links to next / previous articles not working on article template

Version 3.3.1 - April 12, 2022

Added

  • Maximum height for disclosures
  • Theme setting to toggle predictive search

Removed

  • Unused customer scripts

Changed

  • Migrate to use css variables for color schemes

Version 3.2.1 - March 14, 2022

Added

  • Maximum height for disclosures
  • Theme setting to toggle predictive search

Stores using Label

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $300 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.