Pipeline

A fashionable, feature rich theme designed for luxury brands

Great for

  • Jewelry and accessories, Health and beauty, Clothing, Outdoor and garden, Sports and recreation, Food and drink, Electronics, Home and decor
  • High-volume stores, Physical stores, Visual storytelling

$280 USD

Unlimited free trial. Pay if you publish.

Great for

  • Jewelry and accessories, Health and beauty, Clothing, Outdoor and garden, Sports and recreation, Food and drink, Electronics, Home and decor
  • High-volume stores, Physical stores, Visual storytelling

Theme highlights

Subcollections and Filters

Pipeline gives you the tools you need to organize your catalog with subcollections and the new filtering tools from Online Store 2.0.

Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to build about, team, and contact pages.

Made for Mobile

Commerce is mobile and so is Pipeline. Your customers will love the simplicity and cleanliness of our product pages and cart upsells.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Pipeline comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

High-volume stores
Designed for stores that process a large number of transactions in a given period
Physical stores
Designed for stores that do in-person selling
Visual storytelling
Designed to showcase images to support visual brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • FAQ page
  • In-menu promos
  • Product badges
  • Product reviews
  • Promo banners
  • Promo popups
  • Recently viewed
  • Recommended products
  • Stock counter
  • Store locator
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

165 reviews

100% positive

  • 165 positive reviews
  • 0 neutral reviews
  • 0 negative reviews
Write a review
Papier & Stift 5 days ago

Great theme with a clear design. Support is excellent. Only one minor critic: the design possibilities for blog pages could be better (like adding product links), but maybe with version 6.3? ;-)

WEEDTOPIA 6 days ago

***UPDATE*** I reached out to customer support and received the best support ever. GT not only did the migration for me.... They provided detailed video of the process and tips/directions for other migrating I may want to do. Have to say I was pleased with the response and the assistance I got. A1 customer service.

Nature Republic USA Official Jul 19, 2022

This theme is absolutely the best theme our team has ever used. I assume I don't necessarily have to mention the beautiful & clean UI designs as it's shown in the demo site, but the most impressive thing was Mark's support from Groupthought's developer team. He has always provided me the best solutions within 24 hours and therefore I could enhance my website in such a short time.

Deskbird Jul 17, 2022

Great theme and great support team!

This theme is supported by Groupthought

Have a question about this theme?

Release notes

Version 6.2.2 - June 23, 2022

Version 6.2.2 is a minor release to add the Italian language as a translation option.

Added

  • Italian translations

Version 6.2.1 - April 25, 2022

Version 6.2.1 is a minor bugfix release to resolve an issue where disabling all filters breaks the sort and pagination on collection pages.

Fixes and other improvements

  • Fix sort popdown when filters are disabled
  • Fix pagination load error when filters are disabled
  • Fix issue with slideshow link stacking order in Safari desktop
  • Fix background blur behind cart on Chrome desktop

Version 6.2.0 - April 1, 2022

Version 6.2.0 adds support for cart announcements, upselling products with multiple variants and sibling product swatches, for showing color-related products as swatches in the product form.

Added

  • Cart announcements - announce sales and discounts in the cart
  • Highlight your sale text in the header menu
  • Upsell products with multiple variants in a quickview-style variant selection
  • Adds support for color siblings - link to other products as product swatches.
  • Adds variant 'auto' option, allowing short options to show as buttons and long options as dropdown selects.
  • Adds support for custom social icons for niche social networks
  • Adds icon options to the product form
  • Adds support for true/false collection filters

Changed

  • Custom content now has an article block
  • Removed max blocks in logo section
  • Optimized swatch and radio button sizes for mobile click area

Fixes and other improvements

  • Fix spacing on last lookbook section
  • Fix CSS and JS compression for faster load times

Stores using Pipeline

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $280 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.