$320 USD
- 100% (278)
Startup
Unlimited free trial. Pay if you publish.
- Reviews (102)
- 82% positive
- Developer
- Pixel Union
Release notes
Last updated Jun 13, 2025
•
Version 13.0.0
Theme highlights
Highlight customer reviews
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
102 reviews
Scadia
Feb 3, 2020
This theme is not SEO friendly, the title tags are not the same as the ones you set up because this theme always ads the brand name at the end, also the H1 is set up to be the brand name by default so you will end up with 2 H1 on each page. *The "support" team has never solved any of my doubts or problems and their response is always: "go to storetasker" and hire an expert to solve any issue.
Yugen Smartwatches
Nov 19, 2019
A HUGE RIPOFF. I've bought the Startup Theme and over the last month, any time I've had issues the support team says "it's out of our scope" and wants me to pay someone to fix the issues with their theme. The Startup Theme is just the Debut theme with a slider added to the main page. Do not buy anything from these guys. $180 for a garbage theme with lots of issues that they won't fix.
Hey Duvet
Oct 14, 2019
Really nice clean theme with excellent customer service support.
Infratech Digital
Jul 3, 2019
100% recommend this theme and the makers! Robert has been a massive help in getting big and little tweaks done. The theme has one of the most options in different sections I've seen so far. Thank you!!
This theme is supported by Pixel Union
About
- 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA
- support@pixelunion.net
Release notes
Version 13.0.0 June 13, 2025
Startup 13.0.0 includes adjustments to the theme directory structure for the 2025 theme store redesign.
Version 12.3.3 April 9, 2025
Startup 12.3.3 removes a console error when using the theme editor.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Stores using Startup
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
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Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
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Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $100 if you publish the theme to your store.
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Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
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Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
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Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
