Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

$220 USD

Unlimited free trial. Pay if you publish.

Great for

  • Clothing and accessories, Health and beauty, Home and garden
  • Small catalogs
  • Dropshippers, Quick setup, Selling internationally

Theme highlights

Highlight your customer review

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks  

Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Selling internationally
Designed for stores that sell across regional boundaries

Cart and checkout

  • Cart notes
  • Quick buy

Marketing and conversion

  • FAQ page
  • Product reviews
  • Promo banners
  • Recommended products

Merchandising

  • High-resolution images
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Recommended products
  • Sticky header

83 reviews

86% positive

  • 71 positive reviews
  • 3 neutral reviews
  • 9 negative reviews
Write a review
Forshelli Nov 15, 2021

I chose the startup theme because of its ease of use and speed with which I could get my website up and running. I love the OS 2.0 upgrade which makes all pages as customizable as the home page. It's literally drag-and-drop and changes take minutes. Customer service is responsive and gives you the exact solution you need. Thank you Corey for giving me the CSS tips to modify the look of my site!

Iron Earth Canada Jul 12, 2021

Startup is a great theme for us. It does everything we need it to do and it runs very well with many of the apps that we use. More importantly though, the support from Pixel Union is always very responsive. Their devs are quick to resolve any issues or conflicts with other code that pop up from time to time, to make sure the site runs optimally.

Yodlii Jun 12, 2021

The theme is nice I recommend it, overall I am happy with the result, it does not offer a lot of customization but it is nice and easy to work with. The support doesn't answer my question after 3 days, so you are basicaly alone. This is not OK for a 180$ theme.

Goldrocket GmbH Mar 12, 2021

Can't even change the font size or the logo size, don't even want to start with the rest of the problems. 180$ throwing out of the window would be better than buying this theme...

Reply from Pixel Union Apr 22, 2021

Hi Goldrocket GmbH team! We're consistently trying to add new features and options to this theme, and we appreciate your feedback. We've sent you an email to rectify the situation- please respond ASAP and we can get this sorted out for you!

This theme is supported by Pixel Union

Have a question about this theme?

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.

More themes made for Selling internationally

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Editions theme

The Spring style of the Editions theme
Mobile preview for Startup in the "Spring" style
Editions $150 USD

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Grid theme

The Bright style of the Grid theme
Mobile preview for Startup in the "Bright" style
Grid $240 USD

Editorial content, Physical stores, Visual storytelling