Startup

Perfect for Direct-to-Consumer focused brands with small catalogs.

Includes support for:

  • Store locator
  • Quick view
  • Mega menu
  • Sticky header
  • Breadcrumbs

See all features here

$220 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Quick view
  • Mega menu
  • Sticky header
  • Breadcrumbs

See all features here

Theme highlights

Highlight your customer review

Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.

Makes small catalogs shine

Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.

Perfect for direct-to-consumer

With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Editorial content
Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Startup comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Dropshippers
Designed specifically for dropshippers
Quick setup
Theme setup steps are minimal to allow for quick launch
Editorial content
Optimized for longer-form text sections to support brand storytelling

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy

Marketing and conversion

  • Blogs
  • FAQ page
  • Product reviews
  • Promo banners
  • Quick view
  • Recommended products
  • Store locator

Merchandising

  • Animation
  • High-resolution images
  • Image zoom
  • Product options
  • Product tabs
  • Product videos
  • Slideshow

Product discovery

  • Breadcrumbs
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header

92 reviews

86% positive

  • 79 positive reviews
  • 3 neutral reviews
  • 10 negative reviews
Write a review
Backyard Breaks 9 days ago

In my experience with this theme, it has been pretty terrible. Inventory levels do not update and there are so many bugs with this theme. Two thumbs down

Reply from Pixel Union 9 days ago

Hi Backyard Breaks team! Thank you for your feedback! Sorry to hear that you have run into some issues with your theme. You can always reach out to our support team, and we would be happy to take a look at these inventory levels and any other questions you might have. Here is the link to reach out to our support team: support.pixelunion.net/hc/en-us/requests/new All the best, Pixel Union

Wanderpfote Jul 28, 2022

Great Theme and top support! Happy to work on other projects with the same theme!

Niyama Wellness May 18, 2022

This theme has given my store a much needed refresh and is so much more beautiful and functional than my old theme! it has allowed me to remove a couple of paid apps because the features were built in to Startup. And when i've needed help the support team has been so friendly, helpful and fast to respond - like under an hour! Highly recomend

Sortiraparis Apr 12, 2022

The Startup theme has really helped us a lot. We have been able to customize so many things so fast with this theme. I love it!

This theme is supported by Pixel Union

Have a question about this theme?

Release notes

Version 11.0.2 - July 21, 2022

We have expanded the social media settings and fixed the documentation link in the theme editor.

Changed

  • Expanded social media settings and icon options
  • Updated documentation link

Version 11.0.1 - January 31, 2022

We have updated the currency selector to use country names in addition to currency codes

Changed

  • We have updated the currency selector to use country names in addition to currency codes

Stores using Startup

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.