$280 USD
- New
Startup
Unlimited free trial. Pay if you publish.
- Reviews (102)
- 82% positive
- Developer
- Pixel Union
Release notes
Last updated Jun 13, 2025
•
Version 13.0.0
Theme highlights
Highlight customer reviews
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
102 reviews
luxxboxx.com
Feb 19, 2015
Don't let the clean minimalism fool you - this is a powerful and well-designed theme that can streamline your message and will provide instant visibility for your products and services. As well, kudos to the support team for their super-rapid response to my questions and for providing quick solutions and resolutions.
HFPA
Jan 9, 2015
Excellent theme, as well as excellent support from the team at Pixel Union!
Oil My Beard
Nov 1, 2014
Awesome theme with great service from the support team! Really customizable once you contact the creators! Thank you so much!
Dubbz Wear
Oct 24, 2014
Very slick and highly customizable theme.
This theme is supported by Pixel Union
About
- 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA
- support@pixelunion.net
Release notes
Version 13.0.0 June 13, 2025
Startup 13.0.0 includes adjustments to the theme directory structure for the 2025 theme store redesign.
Version 12.3.3 April 9, 2025
Startup 12.3.3 removes a console error when using the theme editor.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Stores using Startup
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
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Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $100 if you publish the theme to your store.
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Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
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Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
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Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
