$390 USD
- 95% (283)
Startup
Unlimited free trial. Pay if you publish.
- Reviews (102)
- 82% positive
- Developer
- Pixel Union
Release notes
Last updated Apr 9, 2025
•
Version 12.3.3
Theme highlights
Highlight customer reviews
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
102 reviews
HiBiDay
Nov 16, 2022
I tried this theme but it lacks of some functional even the theme design is nice, but you can always better theme with this price, Not really happy with it. For Image section, It is even bad experiece as you cant do dynamic source for most blockks(very basic functions) with it, what they told me is "adding a dynamic source would not be possible."
Hi HiBiDay team! Thank you for your feedback! It looks like you reached out to our support team for assistance with adding a FAQ section and some guidance around the image section on your product page - I am glad we were able to help out with both! A member of our team has reached out to you to see how we can help if you had any additional questions. All the best, Pixel Union
Refuge Privacy
Oct 25, 2022
Experienced some minor issues, their support team got on it responsively, which was great. Then I noticed this morning they had left a "Rich Text" template open and visible on my store, complete with default dummy text, presumably while working on my theme. I cannot recommend this theme with this level of carelessness.
Hi Refuge Privacy team! Thank you for your feedback! It looks like you may have sent in this review before you reached out to our support team! It appears that this issue is coming from an outdated version of the Safari browser, and one of our support agents has passed this information along to you. We look forward to helping you! All the best, Pixel Union
Backyard Breaks
Sep 27, 2022
In my experience with this theme, it has been pretty terrible. Inventory levels do not update and there are so many bugs with this theme. Two thumbs down
Hi Backyard Breaks team! Thank you for your feedback! Sorry to hear that you have run into some issues with your theme. You can always reach out to our support team, and we would be happy to take a look at these inventory levels and any other questions you might have. Here is the link to reach out to our support team: support.pixelunion.net/hc/en-us/requests/new All the best, Pixel Union
Wanderpfote
Jul 28, 2022
Great Theme and top support! Happy to work on other projects with the same theme!
This theme is supported by Pixel Union
About
- 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA
- support@pixelunion.net
Release notes
Version 12.3.3 April 9, 2025
Startup 12.3.3 removes a console error when using the theme editor.
Version 12.3.1 January 3, 2025
Startup 12.3.1 updates Tech, Travel, and Home presets.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Stores using Startup
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
-
Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
-
Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $100 if you publish the theme to your store.
-
Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
-
Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
-
Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
