$240 USD
- 98% (81)
Startup
Unlimited free trial. Pay if you publish.
- Reviews (102)
- 82% positive
- Developer
- Pixel Union
Release notes
Last updated Jun 13, 2025
•
Version 13.0.0
Theme highlights
Highlight customer reviews
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
102 reviews
Wizwedge
Sep 24, 2020
The theme is pretty nice, you have a lot more options than on other free themes I tried. However there is an issue, there are too many H1 tags, pretty much all around. Just a heads up so you know to change those in the code where needed.
libausa
Aug 31, 2020
Get a free basic one. It's not much different from free stuff Tech support answered 4 days after a ticket created, they can't do anything for adding video from a Shopify file link. If you get Shopify free template, you can find many resources on the web and get free live support from Shopify. Shopify doesn't offer tech support if you buy this template. Ended up pay more for developer.
Smart Cocoon
Mar 2, 2020
Great theme plus a very good support! You'll enjoy working with it.
Soo Blanket
Feb 25, 2020
Fantastic theme and fantastic support (if you are just starting out - don't underestimate how important it is). We have multiple shops on Shopify and the start up theme is definitely our most favourite!
This theme is supported by Pixel Union
About
- 329 Howe St., PMB 2066, Vancouver, BC, V6C 3N2, CA
- support@pixelunion.net
Release notes
Version 13.0.0 June 13, 2025
Startup 13.0.0 includes adjustments to the theme directory structure for the 2025 theme store redesign.
Version 12.3.3 April 9, 2025
Startup 12.3.3 removes a console error when using the theme editor.
This theme is great for
- Dropshippers: Designed specifically for dropshippers
- Quick setup: Theme setup steps are minimal to allow for quick launch
- Editorial content: Optimized for longer-form text sections to support brand storytelling
Cart and checkout
- Cart notes
- In-store pickups
- Quick buy
Marketing and conversion
- Age verifier
- Blogs
- FAQ page
- Promo banners
- Quick view
- Recommended products
Merchandising
- Animation
- High-resolution images
- Image zoom
- Product options
- Product tabs
- Product videos
- Slideshow
Product discovery
- Breadcrumbs
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Stores using Startup
Build with confidence — the Theme Store promise
What’s included with every theme on the Theme Store
-
Works with the latest Shopify features
Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.
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Speed-tested and approved
Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.
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Unlimited free trial
Try the theme for free with your own products, brand colors, and customizations. One-time payment of $100 if you publish the theme to your store.
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Free high-resolution photos
Demo stores aren’t included, but you can get free stock photos from Shopify Burst.
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Free theme updates
Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.
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Non-expiring license for one store
Your payment entitles you to use the theme on a single store, and keep it as long as you like.
