Story

$280 USD

A theme designed to grow your brand and build customer trust

by Groupthought

Powerful collections

Story gives you the tools you need to organize your catalog with collection swatches and sibling products for colorways

Powerful collections
Sections Everywhere

Use drag-and-drop sections on every page, and take advantage of our pre-made starter templates to tell your story online

Sections Everywhere
Mobile First

Your customers are mobile, and Story is right there with them. Know that your website delivers the best mobile experience.

Mobile First

Features

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header

Presets

Story comes with 4 ready-made designs for your store

Stores using this theme

Reviews

95% positive 21 reviews for all presets
Positive reviews 95% 20
Neutral reviews 0% 0
Negative reviews 5% 1

Rumble Coffee

The theme is great and has many sections and designs you can easily create. It also supports subscriptions and more advanced forms which has worked well for our brand. Above all the support is excellent and very responsive if you have an issue. Mark is great and very helpful.

Soulfoot Store

a perfect theme with many features and cool design. Above all, the support is mega. Thanks Mark!!!

ergonofis

The theme itself is very well built and the dev team is very proactive in fixing any issues we ran into.

Sound Shoppe nyc

Although I loved the asthetic, I wasn't sure that this was the right theme for my niche. I was contacted by Gideon who walked me through the pros and cons of each theme available. It was definately a learning experience. Now I am not only happy with the asthetic but confident in this themes ability to sell my product.

Designed by Groupthought

Version 5.0.0

June 16, 2025

Version 5.0.0 adds the ability to install demo-specific layouts directly from the theme store.

Theme documentation

View details

Designer contact details

1055 Millar Creek Road, 204, Whistler, BC, V8E0K7, CA

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