Pristine

$100 USD

Part of Allure Soft, minimal styling built to elevate modern beauty and wellness.

by UTD

Versatile by Nature

Whether you're selling a single hero product or a full collection, the theme flexes to fit any brand, niche, or catalog size.

Versatile by Nature
Tools That Drive Action

Keep shoppers engaged with built-in cross-sells, promo blocks, and announcements – designed to boost visibility and drive more sales.

Tools That Drive Action
Performance First

Clean, lightweight code and a mobile-first approach ensure fast loading, smooth browsing, and a seamless customer experience.

Performance First

Features

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Presets

Allure comes with 5 ready-made designs for your store, including Pristine

Theme screenshot that previews Pristine
Pristine
Theme screenshot that previews Allure
Allure
Theme screenshot that previews Stitch
Stitch
Theme screenshot that previews Carrara
Carrara
Theme screenshot that previews Bijou
Bijou

Stores using this theme

Reviews

100% positive 22 reviews for all presets
Positive reviews 100% 22
Neutral reviews 0% 0
Negative reviews 0% 0

Bijou by SAM

The theme is perfect for my jewelry store! I love the presets. I had a small issue with color swatches, and support got back with me promptly with detailed instructions on how to get the result I needed. This is a great value for the money. I spent several hours researching available templates and am so glade I picked Allure!

PEONI & STONE

Great theme and even better support. Has most things we need with some tweaks. the support team are amazing, always very helpful and provide very clear instructions. Highly recommend theme and the team who support this. thank you!

Premium Shop

Would like to have a moment about this theme we are currently using is superb. apart of this the most we likely loved is given support from the Allure team. They are lovely, amazing unlike others they even do not hear anything on the name of support once you purchase the theme. the allure team has supported prior and post purchase. Great job..

Dang so chic

Very responsive team that is ready to answer any queries you may have. They also provide helpful suggestions for your store. It is a great theme!

Version 1.2.3

March 19, 2026

Added a setting "Mobile grid" to the collection page section, to allow customers to change the mobile grid view. Added a setting in the slideshow section that allows customers to change the font size of the slide heading on the desktop.

Theme documentation

View details

Designer contact details

Kapucinessenstraat, Antwerpen, 2000, BE

support@utdweb.team

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