Pristine

$100 USD

Part of Allure Soft, minimal styling built to elevate modern beauty and wellness.

by UTD

Versatile by Nature

Whether you're selling a single hero product or a full collection, the theme flexes to fit any brand, niche, or catalog size.

Versatile by Nature
Tools That Drive Action

Keep shoppers engaged with built-in cross-sells, promo blocks, and announcements – designed to boost visibility and drive more sales.

Tools That Drive Action
Performance First

Clean, lightweight code and a mobile-first approach ensure fast loading, smooth browsing, and a seamless customer experience.

Performance First

Features

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Marketing and conversion

  • Age verifier
  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Right-to-left
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing Shopify Plus

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters

Presets

Allure comes with 5 ready-made designs for your store, including Pristine

Theme screenshot that previews Pristine
Pristine
Theme screenshot that previews Allure
Allure
Theme screenshot that previews Stitch
Stitch
Theme screenshot that previews Carrara
Carrara
Theme screenshot that previews Bijou
Bijou

Stores using this theme

Reviews

100% positive 18 reviews for all presets
Positive reviews 100% 18
Neutral reviews 0% 0
Negative reviews 0% 0

WineScout7

Amazing theme! Would recommend to anyone, it was the perfect fit for me.

Touch-Me

het is mooi thema en het werkt erg gebruiksvriendelijk. het is de uitstraling die wij zochten voor onze shop. Het support team is zeer snel en heel erg behulpzaam. ze luisteren naar feedback en er komen regelmatig updates van het thema.

wave-master

Great theme, great team. Has everything I need without extra apps.

ZenFlow

This theme makes my store look like a big brand. Tons of options to play with, but still easy to manage. Support team always answered to my emails, helped with the set up and was overall friendly.

Version 1.2.1

December 02, 2025

Added a setting to the "Product template" section that allows you to change the media layout to carousel on the desktop.
Added a new block "Product combination" to the "Product template" section.
Added a new setting in the "Header" section that allows you to change logo position.

Theme documentation

View details

Designer contact details

Kapucinessenstraat, Antwerpen, 2000, BE

support@utdweb.team

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