Launch

Designed to scale startups into successful online stores

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs

See all features here

$220 USD

Unlimited free trial. Pay if you publish.

Includes support for:

  • Store locator
  • Age verifier
  • Sticky header
  • Breadcrumbs

See all features here

Theme highlights

Create a beautiful store fast

Eager to share your small or single product line with the world? This theme’s no-fuss design will help you launch a polished store quickly.

Fall in love with your product

Launch features unique app-like tools that help boost pre-sales, launch kickstarter campaigns, and foster product and brand education.

It's all about the details

Give customers the information they need by displaying technical specifications and product details in product pages and the homepage.

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Flash sales
Designed with features for running time-based promotions
Not-for-profits
Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

Online Store 2.0

The new standard in customizability and speed

Use drag-and-drop sections and blocks to create custom pages throughout your store without special coding. Launch comes with flexible, well-designed blocks for images, products, video, quotes, and more.

Learn more about sections and blocks 
Preview of Online Store 2.0 enabled theme editor.

This theme is great for

Quick setup
Theme setup steps are minimal to allow for quick launch
Flash sales
Designed with features for running time-based promotions
Not-for-profits
Designed for stores that raise money for a social or charitable purpose

Cart and checkout

  • In-store pickups
  • Pre-order

Marketing and conversion

  • Age verifier
  • FAQ page
  • Promo banners
  • Recommended products
  • Store locator

Merchandising

  • High-resolution images
  • Ingredients or nutritional information
  • Product tabs
  • Product videos
  • Slideshow
  • Usage information

Product discovery

  • Breadcrumbs
  • Product filtering and sorting
  • Recommended products
  • Sticky header

68 reviews

87% positive

  • 59 positive reviews
  • 1 neutral reviews
  • 8 negative reviews
Write a review
NightBlazr 8 days ago

After spending a while researching best theme for my shop, Launch was chosen. Worked really well for me, support has been great. No complaints.

VIVOTEK Vortex 8 days ago

Good service, solve the problem of the external link for me.

PureStrike Golf Tees Sep 05, 2022

Lots of choice to customize my theme. Great response from PixelUnion Support when I ran into trouble with my website.

BlokoBloko Jun 24, 2022

Had a great experience with Leo, who was super quick and helpful. I wanted to remove the 'Opening Soon' text on my password page. Thanks Leo!

This theme is supported by Pixel Union

Have a question about this theme?

Release notes

Version 7.3.0 - November 10, 2022

We've added a new Age gate feature.

Added

  • Added Age gate.

Version 7.2.0 - October 19, 2022

We've added a new Complementary products block to product pages.

Added

  • Added Complementary products block.

Version 7.1.0 - April 20, 2022

We've added support for dynamic sections across all templates, custom liquid blocks in product sections, and added support for new boolean filter types on collection and search pages.

Added

  • Sections formerly limited to the home page, product page, and custom pages can now be added to all templates.
  • We added compatibility for boolean metafields (e.g. true or false) so they can now be included in filters for collections and search results.
  • We added a new dynamic slideshow section to work with any JSON template.
  • We added a new setting for the header to contain the navigation items in a collapsed menu drawer.
  • We added a custom liquid block option to the featured product and static product sections.

Changed

  • Adjusted the newsletter section to become dynamic and compatible with any JSON template.
  • Enhanced the product goal feature so it can be set up within product pages and featured product sections independent from the theme’s global product goal.
  • Navigation style no longer changes based on header content and merchants have the option to contain the navigation items in a collapsed menu drawer.

Fixes and improvements

  • Enhanced the header cart icon to count dynamically updates after adding an item to the cart.
  • The cart page will now render an error message for items when trying to add more than what’s available.
  • Tab headings included no longer extend past the window.
  • Improved spacing between breadcrumbs and sections across templates.
  • No longer a horizontal scroll when the rich text section’s width setting is adjusted.
  • Reduced layout shift for header and slideshow resulting in improved performance.
  • Testimonials section remains centered across different screen sizes.
  • Cart page will now show the original price and the sale price for sale items.
  • For tablets, submenu links from the header navigation now go to the correct page.
  • Improved design for order tables in customer account pages.

Stores using Launch

Build with confidence — the Theme Store promise

What’s included with every theme on the Theme Store

Works with the latest Shopify features

Themes on the Shopify Theme Store are guaranteed to stay up to date and work with Shopify’s ever-growing feature set.

Speed-tested and approved

Every theme in the Theme Store meets Shopify’s performance standards, ensuring a faster shopping experience for your buyers.

Unlimited free trial

Try the theme for free with your own products, brand colors, and customizations. One-time payment of $220 if you publish the theme to your store.

Free high-resolution photos

Demo stores aren’t included, but you can get free stock photos from Shopify Burst.

Free theme updates

Get the latest theme features and fixes from the Theme Store. You can redownload your purchase at any time.

Non-expiring license for one store

Your payment entitles you to use the theme on a single store, and keep it as long as you like.